What do you think of the DR diamond ring that is popular in the Olympic arena? Would you choose the same wedding ring as the champion when you propose?
2024-08-26
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On August 2, Huang Yaqiong, a Chinese athlete who had just won the gold medal in mixed doubles badminton, received another surprise: a DR diamond ring from her boyfriend Liu Yuchen and a proposal that attracted global attention.
Media from all over the world, including CCTV, NBC, and BBC, reported this romantic moment, and Huang Yaqiong also"One gold, one diamond, one man, one kiss"'s record and became the happiest person in the audience.
After the game, Huang Yaqiong said on Weibo: "There were applause, sweat, and our promise to love one person for our whole life in the Paris arena."
The only diamond on China's medal list is a witness to this commitment:DR
DR, a global high-end wedding jewelry brand, is not only known as the "Rolls-Royce of wedding jewelry", but also a hidden "regular in the sports circle".
While other luxury jewelry brands are competing for traffic and the entertainment industry, DR is rebelling against the trend and is shining together with the gold medals in the hands of Olympic champions.
As the wedding ring of a champion, DR’s fate with the sports world is not innate, but more like a “two-way run”.
DR: The champion’s wedding ring
It is not difficult to find that the sports stars who sweat and win gold and silver medals in the arena, and the moments when they "reach the top" in the long-term love, are always witnessed by DR.
For Su Bingtian, Asia's No. 1 100m runner, DR is the best witness on his "love track".
In 2016, Su Bingtian successfully proposed to his wife Lin Yanfang, with whom he had been in love for 12 years, with a DR diamond ring. At the wedding, the couple also exchanged DR rings as a commitment.
When Su Bingtian broke records again and again and challenged the limits of Chinese and even Asians, perhaps only Lin Yanfang, who had been with him for 12 years, knew how much hardship, illness and sweat her husband had endured on this road.
Su Bingtian, who challenges his limits on the track, chooses to use DR to repay 12 years of mutual help. The romance from a straight sports man does not need too many words to prove.
In 2017, the "diving queen" Wu Minxia, who had been in a long-term relationship with her boyfriend for 8 years, suddenly received a surprise proposal from her boyfriend, also using a DR diamond ring.
In addition, the "double gold couple" Zhao Shuai and Zheng Shuyin in the Taekwondo world also chose to use DR to witness their 12-year love affair.
According to statistics, nearly 20 Chinese champions have used DR to witness the gold-winning moments of their long-distance love races.
If there is anything that gold medal athletes and DR have in common, it must be passion, focus, and single-mindedness, and the spirit of devoting one's life to a career. This attitude towards life and love is what makes DR"The wedding ring of a champion".
DR: Champion of wedding rings
So, the question is, the jewelry market is a competitive red ocean market, why can DR stand out and become the champion of wedding rings? What is the reason behind it? How good are DR diamond rings?
① The new philosophy of disruptor DR
The reason why DR stands out is fundamentally because it is a brand new disruptor and a brand new species in the jewelry industry.
As we all know, jewelry, as an ancient consumer product industry, was originally created to show identity and distinguish classes.
In the traditional and outdated jewelry industry, DR is an absolute disruptor. DR has been on another level since its birth. It proposes: no matter who you are or how much money you have, as long as you buy a DR diamond ring, you can only give it to one person in your lifetime. From a few thousand yuan to tens of millions of yuan, DR diamond rings must follow the same purchase rules, without exception.
Since the first day of its establishment, DR's rule of "giving to only one person in a lifetime" has been constantly challenged and questioned. People have been willing to pay a high price to give it to a second person, but the brand has never wavered. DR has formulated a series of strict purchase rules, such as real-name authentication, signing a true love agreement, and uploading purchase information to the blockchain, which cannot be changed or deleted, to ensure that the brand concept of "giving to only one person in a lifetime" is implemented and passed on.
②DR's new product philosophy
While other jewelry brands view wedding jewelry as a small series and do not invest in or pay attention to it, DR focuses on wedding jewelry, investing all of its top resources into it, injecting the philosophy of life of love and time into its designs. The ultimate craftsmanship allows each DR piece to stand the test of time, and it is responsible for the user's life to the end.
In order to create a diamond ring that can be worn for a lifetime, DR insists on using exquisite craftsmanship, including concentric cutting, guardian star cutting, double-plating technology, piano master ring arm, etc. DR's piano master ring arm is the most comfortable ergonomic ring arm, which is developed to make users comfortable to wear for a lifetime. It took 3 years and combined with a sample survey of more than 1 million users, breaking through the new height of comfortable wearing of wedding rings and becoming the ceiling of the industry specializing in the inner arc of the ring arm.
DR not only has more than 200 national patents, but also won the design "Grand Slam" of the international jewelry industry: including three international authoritative awards: the American MUSE Design Competition, known as the "Oscars of the Design World", the French International Design Competition and the American IDA Design Competition.
DR has the DR Paris Design Center in Paris, France, and an artisan workshop in Florence, Italy, which brings together a group of international jewelry design masters and craftsmen, many of whom graduated from world-renowned jewelry design schools and have collaborated with top jewelry brands such as Cartier and Bulgari.
DR's product philosophy is "classic, love and inheritance", which is consistent with DR's brand philosophy. DR devotes all its resources and efforts to help people in true love to create a classic ring that is "given to only one person in a lifetime". A diamond ring that can be worn for a lifetime carries a lifetime of commitment and love, making the product as timeless and never faded as true love.
How about the DR diamond ring chosen by the Olympic champion? I think that the reason why DR diamond ring is loved and recognized by people is not only because of its exquisite craftsmanship and unique design, but also because of its profound brand philosophy and the transmission of true love culture. Whether it is a proposal or a wedding, DR is a high-end wedding jewelry brand worth choosing. I believe that DR will continue to witness and protect the happy moments of every true love couple in the world with the promise of "giving only to one person in a lifetime".
