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During the summer holidays, camping with new energy vehicles has become a new way for many young people to play outdoors: drive new energy vehicles with friends or family to camping sites near the city, use the car's external discharge function to connect an electric hot pot or electric oven, and enjoy a hearty dinner with "hot pot"; add ice cubes made by a small ice maker to the drinks in the portable refrigerator, and the ice will drive away the heat; a portable projector is also arranged, karaoke and watching movies, and the outdoor night life is equally rich. Before going to bed, turn on the car's camping mode, and the back seats and trunk will turn into a "big bed". Fall asleep at the constant temperature maintained by the air conditioner, and you will not be afraid of the hot weather even on summer nights.

With the acceleration of urbanization and the continuous improvement of the quality of life, outdoor leisure activities have become a new trend in the pursuit of high-quality life. In 2024, camping activities have rapidly emerged around the world, and the combination with new energy vehicles has brought a new experience to outdoor leisure.

New energy vehicles and camping are "bound" to growth

As people's living standards improve and entertainment methods become more diverse, camping has gradually evolved from an original adventure-style outdoor activity to a form of leisure and entertainment. The rise of "fine camping" means that the camping experience is developing towards high quality and high comfort.

According to a research report on the audience of new energy vehicle camping in 2024 released by the big data platform Baifendian, the core market size of China's camping economy reached 113.47 billion yuan in 2022, and is expected to rise to 248.32 billion yuan in 2025. This growth not only reflects the increase in consumer demand for outdoor leisure activities, but also reflects the unique charm of camping as an emerging tourism method. In particular, the rise of exquisite camping, which pays more attention to comfort and convenience, and pursues high-quality outdoor leisure experience.

New energy vehicles have shown unique advantages in camping. Users have paid great attention to and given positive comments on the vehicle's space utilization, large bed mode, external discharge function, on-board refrigerator, camping mode, panoramic skylight, etc. These functions not only improve the convenience and comfort of camping, but also enhance the market competitiveness of new energy vehicles.

Camping with new energy vehicles is not just a way of leisure, it represents a life attitude, a yearning for nature, a love for technology, and a pursuit of quality of life. Data shows that new energy vehicle users present a unique crowd portrait in camping activities: they are young, active, love technology, and have a spirit of exploration.

Most of the hobbyists are born in the 1990s and 1995s

Which groups of people are keen on camping life powered by new energy vehicles? The survey shows that among new energy users who like camping, the proportion of men is slightly higher than that of women, among which there are more heavy male users and more light female users. In terms of age structure, the post-90s and post-95s are the main ones, accounting for 24% and 29% respectively, followed by the post-00s and post-80s. In addition, women among new energy camping enthusiasts are relatively younger, with those born in the 00s and 95s accounting for a higher proportion. New energy camping enthusiasts are mainly concentrated in first-tier and new first-tier cities, with Beijing, Shanghai, Chongqing and other cities being the main gathering places.

They are a group of modern life explorers who love nature, pursue technology, and value family and health. These "lifestylers" prefer outdoor sports and natural exploration, such as traveling, hiking, etc. They actively integrate into technology trends and have a wide range of interests, including film, television, music, and food. They are good at using photography to record their lives, showing a strong tendency to obtain information and share socially.

Among those who are interested in new energy vehicles, men are more interested in discussing cars, camping equipment and entertainment, while women are more interested in scenery and food during camping and are more willing to share camping tips. In terms of age, those born in the 2000s are more interested in food and entertainment at campsites, while those born in the 1980s and 1990s are more interested in cars and camping equipment. Those born in the 1990s are also relatively active in sharing the beautiful scenery of campsites and camping tips.

Preferred campsites and parks for camping

Judging from the volume of related topics on the Weibo platform, the popular periods for camping activities are mainly concentrated during holidays, and the overall volume is higher in spring, indicating that spring and the period before and after holidays are the concentrated periods for camping activities.

In terms of location, people mainly choose camping in campsites and parks, and many people like to camp when traveling across cities by car. Grasslands, beaches, forests, lakes, rivers, and mountains are also popular camping sites. People will also choose different camping sites according to their different needs. For those who pursue complete facilities, high safety, and close to the city, park camping is the first choice; those who pursue in-depth experience and exploration of nature are more inclined to travel across cities by car and camp in the mountains.

When participating in camping activities, the respondents prefer to go with friends, colleagues, elders and children, followed by couples, lovers or going alone. More than 20% of the respondents will bring their pets. This trend reflects that camping activities have a strong appeal to pet families.

When camping focuses on social interaction among friends, it can enhance friendship and expand social circles; if it is for enjoying family and parent-child time, camping has unique value in promoting family harmony and enhancing parent-child relationships. Of course, the love of nature, seeking ways to relieve stress, and experiencing different lifestyles are also important factors that attract people to participate in camping activities.

New energy SUVs are the most popular for outdoor life

In the process of camping, new energy vehicles have advantages over gasoline vehicles, but also have disadvantages. For example, new energy vehicles have significant advantages in economy, intelligence, power performance, environmental protection, appearance, etc., and their technological appearance conforms to modern aesthetic trends and is more attractive to young people. However, their pain points are limited mileage, and there is range anxiety in long-distance driving scenarios; some areas lack charging facilities, and there are problems such as inconvenient charging and low charging efficiency.

Because it brings more convenience to outdoor life and expands living space, young car owners have shown a significant trend change in choosing new energy vehicles. SUV has become the preferred travel tool for camping groups with its excellent space advantage and versatility, ranking first. The second is sedans, which also occupy a certain share in camping trips. MPVs and pickup trucks currently account for a relatively small proportion of camping trips, but they also have their own specific user groups. With the rise and popularization of pickup off-road culture, the domestic market share is gradually increasing, and the proportion of pickup trucks in camping trips is expected to increase in the future.

New energy vehicles have rich functions and enhance outdoor experience

In addition to the space utilization rate of the vehicle, the large bed mode and the external discharge function of the vehicle are also indispensable options for outdoor life. These three not only rank at the top of the attention, but also have high user satisfaction. In addition, the on-board refrigerator, camping mode and panoramic skylight are also very popular. These aspects constitute the comprehensive consideration dimensions of "campers" in evaluating new energy vehicles, showing the strong pursuit of today's "new energy campers" for intelligent and multi-functional camping experience.

Specifically, the reason why the big bed mode has become a highlight of new energy vehicles is that it is not limited to camping scenes, but is also popular during lunch breaks and overnight travel. However, the combination of "second row + trunk" occupies the trunk space, which is a major pain point. In the discussion of the big bed mode, only 1% of the users had poor user experience, mainly because the slope of the seat after folding down was not good, resulting in uncomfortable sleep, which may be related to the insufficient adaptability of the mattress and seat.

The external discharge function refers to connecting the discharge gun or discharge socket equipped with the vehicle to the slow charging port of the vehicle, and transmitting electrical energy to other equipment required for camping through a power strip or adapter. This function effectively alleviates the problem of outdoor power supply. For example, it can be used to cook delicious food, power electric hot pots, baking trays, induction cookers, electric kettles, coffee machines and other equipment, adding more options for camping and dining; powering entertainment and lighting equipment can meet people's entertainment needs such as open-air movies and enjoying music. However, at present, the external discharge function of some models is limited by low power output and insufficient power supply, and some models do not have an external discharge function.

When discussing the exquisite experience of outdoor camping, the car refrigerator is undoubtedly one of the core equipment to enhance the enjoyment of the journey. It makes it possible to enjoy cool drinks at any time, keep fruits fresh, and accurately control the temperature of food, enhancing the convenience and flexibility of food carrying and storage.

The camping mode tailored for camping scenes allows people to sleep well. Owners of new energy vehicles equipped with this mode generally reported that the sleeping environment at night is comfortable, the vehicle can maintain a suitable temperature, and supports voice control, which enhances the convenience and comfort of camping. Owners of vehicles not equipped with the camping mode reported that they would encounter frequent power outages of the air conditioner, affecting the quality of rest at night.

In addition, the vehicle's panoramic skylight design has obvious advantages over traditional skylights in terms of vehicle atmosphere, field of vision, visual sense of space and appearance, which enhances the camping experience.

Text/Reporter Chen Si