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More than half of 2024 has passed, and you who are careful should have noticed that there has been no new large traffic so far.

From the New Year's EveFlowers》which got off to a good start, the TV drama market has been in a state of chronic diarrhea, with no drama scoring higher than 9 points so far.

There are only 5 films with scores above 8 points, among which "Tang Gui" and "Da Jiang" are both series works, which take into account their own strengths and the good foundation laid in the previous parts.

From the perspective of purely new works, My Altai andHeaven moves vigorously》 have already established themselves, and 《Waterside Past》 is the dark horse that just emerged.

Without a hit drama, there will naturally be no hit people.

From the three perspectives of publicity, series setting and actor selection, it is completely understandable that there has been no new traffic so far.

Low altitude explosion? The probability is extremely low

After observing the hit dramas in recent years,The quality of a hit drama may not be extremely high, but it must have a strong influence in spreading its characters beyond the circle.Last year, the first case of"Low-rated dramas are explosive"——

Relying on Meng Yanchen, from last year's bloodbath to this year, he recently got the BB endorsementWei Daxun。

As a result, this year’s overall series promotion becomes very interesting.

There are very few leading actors who would issue press releases around the drama itself, but instead try their best to come up with words like "new Chinese-style president", which is a comparison to the role setting of Meng Yanchen to Wei Daxun.

The actors and the production team each have their own way of doing things.The production team hopes to rely on hit dramas, but nowadays actors don’t care much about whether the drama is a hit or not. What matters most is to prevent themselves from being overturned by supporting roles in hit dramas and to make full use of the traffic dividends.

The publicity and topics of the drama are often in the format of #xx/xxx (character name) + plot#, and the publicity direction of the leading actor is #leading actor's name + condensed label-style personality."

When the object of publicity is not well known to the public and does not have a broad basic understanding, diverting too many keywords may not achieve the expected publicity effect.

The audience doesn’t even know who you are, what drama you’ve acted in, or what role you play. So do you think they will click in to take a look at this promotional concept that’s as mysterious as a perfume review and doesn’t speak human language?

I believe fans should be quite satisfied, because those incomprehensible topics, just like the actors' incomprehensible acting skills, are even a good match.

Let’s just randomly pull out some of the lowest-scoring works in 2024. I guess apart from knowing that Yao Anna played a small police officer, no one probably knows who the other leading actors played.

Please, even the second princess of Huawei knows that breaking out of the circle must be closely tied to the work. Where do other people get the confidence to think that their public awareness is higher than hers?

In comparison, I think Yao Anna is quite normal.

She can handle the momentary popularity and let it go. She was mocked by the crowd for her gun-holding movements that looked like playing PUBG and were as stiff as low-quality modeling. The little girl was able to save her face and play a joint shooting game, which was a hundred times more generous than a bunch of uncles and young men who were sarcastic every day.

Actors who want to create topics about their character setting have plenty of time.

When you are at home, you can always ask a photographer to go out and take some pictures. If you want to be in an ancient idol drama, you can get some ancient style costumes. If you want to be in a modern drama, you can go to the novel website to make the most popular short videos of the characters. It is not a big deal to just take advantage of the platform to promote the crew.

I would like to sincerely advise every leading actor who is trying to be beautiful on his own during the promotion period of the drama (not specifically referring to the above actors):

If the show is just mediocre, don't spend so much time on creating your character. First think about how to let others know what you played, and worry about the rest later.

S+ traffic failure curse

Most of the explosive people are the protagonists.

The major dramas that have been launched this year include "Celebrating Yu Nian Season 2" andRose's Story》《Travel with Phoenix》《Sauvignon Blanc 2》《Fox Spirit Matchmaker Yuehong Chapter》. Without exception, they are all old acquaintances. The probability of generating new traffic is, wow, 0.

In the past few years, except for Luo Yunxi and Wei Daxun who relied on supporting roles to increase their popularity, the others were basically the protagonists. However, as big productions are increasingly unable to make a profit,If the protagonist gradually starts to play conservative cards, it will inevitably be difficult to generate new traffic.

According to the simple arrangement method, before becoming popular, the actors in the picture, except Yang Zi who was a child star, all others did not play it safe.

This year, the dramas that really made people explode were:Ink Rain Clouds》 and "Flower Order". The former gave Wu Jinyan another breath, and Wang Xingyue also became "Jia Tao";

The latter has a momentum that surpasses the female lead, Zheng He Huizi. Although it has reached the stage of table-turning 3.0 and the momentum is getting weaker and weaker, there are still business dividends.

That's right, even if Zheng He Huizi is a special in a medium-rated drama, she is more outstanding than the main supporting role in an S+ drama.

Most of the male and female supporting roles in S+ do not have the function of artistic creation.If the male and female protagonists have standard personalities, don't expect the supporting characters to shine. Even if you write a character like Xiangliu who starts off amazingly, his charm will become less and less due to various reasons.

In this case, relying on one's own marketing to turn the tide and maintain the attractiveness of the actors is still a real diamond. Tan Jianci's business can be said to be more than 99% of the studios/drama publicity in the domestic entertainment industry. The business level of most studios cannot reach this level.

The main supporting roles in the above s+ movies are basically the same, like "Sauvignon Blanc》The N men and 1 woman in this film at least took into account the feelings of the female audience, while the others basically served to fill the script.

On the other hand, let's look at Zheng Hehuizi, who only played for a few dozen minutes. The real Yang Caiwei's character is a rich orphan + revenge rebirth + stubborn Xiaocao + disfigured Xinmei.The s+ of the year was full of characters without any "hooks".

In previous years, sending students to S+ for training was the most reliable way for capital to replicate the trend. However, this year's training is almost ineffective. I have watched the above dramas, and there are really no outstanding supporting roles. Even putting several ancient idol characters together can achieve character elimination:

1：

2:

3：

To sum up,A character that can arouse the audience's emotions is a truly good character, not a perfect character.

Given the lack of hit dramas and good character design, it is almost impossible for someone to go from being unknown to becoming an overnight sensation.

From a small explosion to a big explosion, what else is missing?

There is another situation this year, that is, there is already a lot of traffic, butYou are just one step away from having a super popular character.

I once saw the explanation of the male lead's fans in the army of criticism against the male lead in "One Thought at the Pass", saying that Ding Liu chose this script because he was looking forward to a role with a "good personality". I completely understand the actor's feelings, but it is clear that many actors have a major misunderstanding of "good personality".

For example, some people say that the most popular ancient idol dramas are beautiful, strong and miserable, and the most popular modern idol dramas are those that satisfy the spiritual need of admiring the strong and criticizing. Don’t believe it! Actors, don’t believe it!

No matter how miserable a character is, he can't be more miserable than a working cow. Most audiences just say it. If you really show off to the audience how miserable the character is, they will immediately rebel.

After "One Thought at the Passage", I watched "The Walking Sword" in which Liu Yuning played the second male lead. If I were to choose, Zhuo Bufan, played by him in "The Walking Sword", is a rare treasure character.

This character grew up in a down-and-out gang full of abandoned children and beggars, but fortunately he had a great talent for swordplay and soon became a famous figure in the martial arts world.

He felt inferior because he was so poor that he could barely make ends meet, but at the same time, he was arrogant because of his unparalleled swordsmanship; he was unwilling to bow down for a few dollars, but in the end, he had to work as a thug for the prince because he had to be responsible for the livelihood of the entire sect; he thought that by doing his best for everyone, he could gain the respect of his fellow disciples, but in the end, his fellow disciples betrayed him one after another after seeing the world of pleasure.

The righteous men who shared the same ideals but did not share the same ideals could not help him, and the fellow apprentices he trusted abandoned him. The only person who did not give up on him was his first love, who died on the same day of the same month of the same year.

Friends who have watched "Tian Xing Jian" should understand the value of this character. It is a rare treasure character in the story of people in the underworld.

Ning Yuanzhou in "A Thought Across the Mountain" is closer to a theoretical "good character".

The setting is perfect and almost demon-like. His female colleagues who have been through thick and thin with him all love him, his brothers who make a living by risking their lives all trust him, he is so lucky that even the princess and the emperor are super dependent on him and can't live without him, and there is also a peerless beauty who no one looks down on, but even when there is a handsome guy around her, she admires him very much and only has eyes for him...

The only company that can realize this kind of personality is China Gold.

"Tian Xing Jian" is a drama that can give actors a "life role". If Liu Yuning's several dramas can be broadcast first, "Tian Xing Jian" + "Bend", first build up the public's reputation and then become the male lead in a costume drama. Maybe he will really go from being a top star to a top star.

Unfortunately, there is no if in opportunity.

Assuming there are roles and characters worthy of being Marked, I would strongly recommend that actors secure the valuable roles first.

For Liu Yuning, this was indeed a surprise. According to the records of the third female lead, "Tian Xing Jian" was originally completed earlier than "Yi Nian Guan Shan". At that time, no one probably thought that the broadcast order would be reversed.

In short, a truly good character can save an actor, and a role that cannot restore reputation is definitely not a truly good character.

More often than not, these roles and actors will miss out.

I have seen some good roles, but unfortunately no famous actors who were "almost ready to become a hit" would choose them, and finally some newcomers with inferior skills would be chosen, and the results were indeed mediocre. Some opportunities that could have become a hit would be lost for various reasons.

I can only say that daily life in your circle is a matter of chance.

Sister E's Conclusion

From the perspective of publicity, it has become the norm for actors and crews to promote their own works, and the diversion of character popularity has led to a decrease in the possibility of a hit character; from the perspective of cast selection, the conservative approach of not loving trial and error has caused the probability of newcomers and supporting roles becoming hits to plummet; from the perspective of the actors themselves, they are often taught a lesson by the audience on the question of "what makes a good character", so it is difficult for them to choose the path to fame by themselves.

There has been no explosion in 2024 so far, which is completely normal.

For us viewers, it doesn’t matter whether there are any hot stars in the domestic entertainment industry. After a few years, everyone has seen clearly that the probability of a hot female star is lower than that of Ma Huateng giving me 5 million QQ coins, and the circle of hot male stars is full of the same fans, so whether they are hot or not, what does it matter?

No matter how big the impact is, it is as fragile as a cone in front of the Olympic Games held every four years.

But I still want to advise those actors who have already become famous, want to reach the top again, and have a heart waiting to explode:

The competition in this industry is indeed fierce, and it is easy to fall behind if you can't be short-changed. But in order to avoid being idle, even if you know there are no good scripts, you still force yourself to choose, which is also a loss to yourself.

Compared to the seamless joining that fans expect, a good script is worth waiting for. Even if it's not for yourself, why not do it for the audience?

Today's topic is:

Do you think there are still candidates to be revealed in 2024?

Come to the comment section and tell us~