"2024 Future Foreign Trade Conference" held in Shenzhen
2024-08-25
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Original title: "2024 Future Foreign Trade Conference" held in Shenzhen
Workers' Daily-China Workers' Network reporter Xu Xinxing
On August 15, the "2024 Future Foreign Trade Conference" was held in Shenzhen, China's innovation capital, under the guidance of the Shenzhen Bao'an District Investment Promotion Agency, hosted by XTransfer, China's first B2B foreign trade financial platform, co-organized by Bank of China Shenzhen Branch, Guangdong Chamber of Import and Export, Shenzhen Chamber of Import and Export, and Shenzhen Cross-border E-commerce Exhibition, and supported by China Southern Airlines, iFLYTEK, SF Express and other companies.
The conference was themed "Digital Intelligence Navigation, Jointly Exploring New Global Business Opportunities". The conference brought together governments, business associations, industry leaders, foreign trade ecosystem enterprises and foreign trade practitioners to focus on the new opportunities and challenges of China's foreign trade industry in 2024. During the one-day conference, the guests discussed in depth key topics such as overseas opportunities in the new cycle, digital and intelligent upgrading of foreign trade, layout of new markets and creation of hot products, and AI to help reduce costs and improve efficiency, and shared their respective insights and experiences.
Wu Xiaobo, a famous financial writer, gave a speech entitled "The era of 'born global' has arrived", and gave a comprehensive interpretation of enterprises going overseas in the new cycle. When talking about how Chinese small and medium-sized foreign trade enterprises can seize growth opportunities, Wu Xiaobo gave four suggestions: focus on core "small capabilities" with determination, pay attention to "micro-innovation", and take advantage of the supporting and pilot advantages of industrial clusters; do not give up the mainstream markets in Europe and the United States, actively explore the "middle market", try to participate in the wave of going overseas, and fully embrace the "tool revolution" to capture new trade opportunities brought by artificial intelligence.
Ke Xiaoping, general manager of Nanning Yuantuo Trading Co., Ltd., shared her insights on breaking through the Southeast Asian market and jointly developing hot-selling product marketing strategies at the conference. She said that the Southeast Asian market, with its huge consumption potential and RCEP policy support, provides huge business opportunities for foreign trade companies. Companies should conduct in-depth research on the needs and preferences of local consumers, and create hot-selling products that meet the local market through innovative product design and precise market positioning. For example, home appliances, beauty and personal care, clothing and accessories, and electronic products are the largest markets in the Southeast Asian e-commerce industry.
Han Zifeng, an expert in foreign trade business growth, shared his views on the theme of "Cost reduction and efficiency improvement, new changes in foreign trade under the trend of AI". In his opinion, under the trend of AI, the foreign trade industry is undergoing a profound change. Enterprises should actively embrace AI technology and use big data analysis to optimize market research, customer relationship management and supply chain decision-making. Through intelligent tools, enterprises can more accurately predict market trends and automate daily business processes, thereby reducing human errors and operating costs.
In addition, Liu Mingyang, founder of Yiwu Ou Chi Import and Export Co., Ltd., combined his own entrepreneurial experience to share with the representatives of foreign trade companies on site his experience of "the secret of self-growth of enterprises: the battle between 'traffic' and 'retention'". He believes that in the next five years, the B-end will still be the main cross-border export market, the B-end business chain is stable, the product life cycle is long, and it can continuously bring profits.
Source: Workers Daily Client
