Can AI digital people also walk the runway? The first smart service platform in the clothing industry, "Baima Smart Selection", was launched
2024-08-25
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
Since this spring, Guangdong has implemented six special actions to create new quality productivity in textiles and clothing, and strive to achieve a revenue of 500 billion yuan in the province's textile and clothing industry by the end of 2024. The textile and clothing industry is a traditional advantageous industry in Guangdong. How can the industry "old tree" produce "new flowers" and improve quality with the help of new quality productivity? This is a must-answer question for Guangdong on the road to high-quality development of traditional industries.
Guangzhou is the place to answer the question. Guangzhou is striving to use its digital strength to drive the leap of fashion industry strength. Among them, Guangzhou Liuhua Clothing Business District, which originated in the late 1980s, is a "business card for clothing trade". By integrating more digital intelligence technologies, it promotes the "old tree" to sprout "new buds". On August 23, the first smart service platform in the clothing industry, "Baima Smart Selection", was launched here. Recently, there have been a number of business cooperation, new product launches, supply and demand docking and other activities carried out here.
How can the clothing industry produce “new flowers” from “old trees”?
On August 23, the 2024 Guangzhou Baima Garment Procurement Festival opened in the Guangzhou Liuhua Garment Business District. The reporter learned from the scene that the procurement festival will last until August 30, with the theme of "Moving towards the 'new' and enjoying the 'quality' future".
At the opening ceremony, many leaders and guests made suggestions for the "smart transformation and digital transformation" and quality upgrade of the clothing market in their speeches. "Commercial circulation is Guangzhou's advantageous industry. Our total retail sales of consumer goods and total import and export of goods have exceeded 1 trillion yuan for the third consecutive year." Chen Yanchuan, deputy director of the Guangzhou Bureau of Commerce, said in his speech that more than 500 professional markets in Guangzhou have an impact on the whole country and the world, especially in the fields of clothing, leather goods, and luggage, which have a very strong industry influence. I hope there will be more professional markets like Guangzhou Baima, which attach importance to cultivating independent brands in the industry, and realize the innovative development of the entire industry chain through digitalization, intelligentization and multi-dimensional upgrading and transformation.
Xia Lingmin, Secretary General of the China National Textile and Apparel Council and President of the China Textile Industry Enterprise Management Association, said at the scene that the main economic indicators of the textile and garment industry in the first half of this year have improved significantly compared with the same period last year. From January to June 2024, the retail sales of clothing, shoes and hats, and textile products of units above the national limit increased by 1.3% year-on-year, and the retail sales of physical goods online increased by 7.0% year-on-year. The situation in the international market has also improved. From January to June, my country's cumulative exports of textiles and clothing reached 143.18 billion US dollars, a year-on-year increase of 1.5%.
Xia Lingmin made several suggestions for the development of professional markets and Guangzhou Baima. He analyzed that we should continue to consolidate and enhance the brand influence of the market and guide merchants to create clothing brands with global competitiveness. At the same time, we should seize the wave of digital development and promote the "smart transformation and digital transformation" of the market. In addition, we should further strengthen the expansion of domestic and foreign markets.
AI digital people can walk on the runway and broadcast live
At the opening ceremony, a fashion show with AI digital people as models and the theme of "Phantom" was first played, and the new autumn and winter clothing of Guangzhou Baima Original Brand was released. "This is a very smooth show I have seen recently." Xia Lingmin said that he hopes that AI can take root in the textile and clothing industry as soon as possible.
Then, Yuexiu Property Fund Deputy Chief Executive Officer and Executive Director Qu Haijing released the "Baima Smart Selection" platform at the opening ceremony. It is reported that this is the industry's first smart service platform jointly created by Guangzhou Baima and Yuexiu Real Estate Digital Intelligence Development Center (Yuechuang Zhishu). The platform introduces "AI+VR" technology to build an intelligent bridge between buyers and Baima merchants, and realizes the digital upgrade of the entire transaction chain of "customer acquisition, matching consultation, service experience, and after-sales communication". It sets up AI digital people live broadcast rooms, online VR exhibition halls and other smart marketing scenes, and provides AI dressing solutions and AI smart customer service and other functions.
In recent years, intangible cultural heritage traditional skills such as Xiangyun yarn, Suzhou embroidery, Guangdong embroidery, and bead embroidery have attracted a lot of attention and love around the world. At the opening ceremony, Guangzhou Baima held the "Baima Intangible Cultural Heritage Power Signing Ceremony" with many intangible cultural heritage inheritors. Guangzhou Baima, together with Zhao Yakun, one of the top ten fashion designers in China and the ambassador for the promotion of Guangdong Textile Intangible Cultural Heritage, joined hands with Baima's women's clothing brands Design Valley, Pujue, Bangwei, Moshi, Xisuo, Gardenia Blossom, and men's clothing brands Zeze and DY1765, to jointly release new products at the opening ceremony of this Baima Procurement Festival with the theme of "New Colors of Guangdong Film", promoting the combination of the clothing industry and the inheritance of intangible cultural heritage.
That afternoon, the 2024 China (Guangzhou) Fashion Industry Digital Innovation and Development Conference was held in Guangzhou Baima. Industry leaders, experts and scholars, market and corporate representatives discussed and exchanged views on the development of new quality productivity in the fashion industry.
Speed up the promotion of supply and procurement docking
Guangzhou is a strong city in the clothing supply chain in Guangdong and even the whole country. At the opening ceremony, Guangzhou Baima signed strategic cooperation agreements with major clothing professional markets such as Shenyang Wuai Clothing Market, Junfa New Luoshiwan International Trade City, Chengdu Dacheng Clothing Wholesale Market, Chongqing Daronghui Clothing Market, Jinan Luokou Clothing City, and Shandong Jimo Trade City Management Committee, giving full play to the advantages of the clothing market in connecting the upstream and downstream industries.
On the same day, Guangzhou Baima held a "hundred groups and thousands of people" supply and demand matching meeting with purchasing groups from Sichuan, Shanghai, Henan, Guangxi, Hunan, Jiangsu, Shandong and other places to help buyers across the country seize new trade opportunities in autumn and winter.
It is reported that this procurement festival is guided by the Circulation Branch of the China Textile Industry Federation and Yuexiu Group, and supported by the Guangdong Garment and Apparel Industry Association, the Guangdong Fashion Designers Association, the Guangdong Electronic Commerce Association, the Guangzhou Market Chamber of Commerce, the Guangzhou Garment Industry Association, the Guangzhou Baima Garment Chamber of Commerce, as well as wide attention from all walks of life.
Text｜Reporter Hu Yan
Photo: Provided by the interviewee
