news

Xinhua News Agency, Shijiazhuang, August 24 (Reporter Wang Kun) In the e-commerce building in Wuyi County, Hengshui City, Hebei Province, Zhao Caimei, the online anchor of Hebei Dingze Metal Products Co., Ltd., interacted with domestic and foreign netizens through the live broadcast platform, allowing them to fully understand different types of safes such as password recognition, fingerprint recognition, and pupil recognition, and answer their confusion about the safety quality and usage of safes.

The production of metal cabinets, mainly safes, is a characteristic industry in Wuyi County, with more than 500 manufacturers and hundreds of product series. In the first half of this year, Wuyi Metal Cabinets achieved foreign trade income of 4 million US dollars through live streaming. As a result, online anchors have become a new profession that is highly valued in the local area, injecting strong impetus into the digital marketing transformation of traditional industries.

"I think the industry of online live streaming has great potential and can achieve great results in the future." In 2021, Zhao Caimei, who has work experience in e-commerce companies, started to engage in metal cabinet e-commerce live streaming. She hopes to use her e-commerce knowledge to help Wuyi's traditional safe industry create more value. Currently, she sends 4-5 containers overseas every month, with sales of about US$150,000.

Zhao Caimei said: "After accumulating a number of old customers, we found that it is not difficult to maintain customers. We use part of our profits to do market research for customers, develop detailed sales plans, help customers open up the market, and other ways to establish a cooperation mechanism to meet customer needs to the greatest extent."

Zhao Caimei is introducing metal cabinet products to consumers through a live broadcast platform. Photo by Xinhua News Agency reporter Wang Kun

After the online anchor was officially added as a new national profession, the professional sense of belonging of online anchor practitioners has been enhanced, and it is expected to attract more outstanding young people to join in. At the same time, it will put forward higher requirements on professional skills, professional rules and professional ethics.

"Compared with selling to retail investors, we prefer to give more orders to dealers. We are also actively seeking changes to turn former small customers into large customers." Zhao Caimei said that at present, the partners are basically large dealers who have a high degree of recognition and loyalty to the products. This is also a common feature of overseas live sales. Sales of large orders can reduce the transportation costs of goods and reduce costs for consumers.

In recent years, Zhao Caimei has been committed to overseas live sales. She told reporters, "In foreign countries, we only need to introduce the product data in a vivid way and provide corresponding guarantees to win their favor with excellent quality. In the future, we will continue to explore the overseas safe sales market, innovate based on market demand, and unleash consumer vitality."