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In the current market, latex paint has been rampant in my country's home decoration materials market for a long time. It is like oil, salt, sauce and vinegar, which have become boring in a year. Most people don't pay much attention to it.

But a few years ago, when the development of the home furnishing industry in my country's home decoration market was entering a bottleneck period, latex paint became a hot spot, and it was also a basic consensus reached in the industry.

However, at that time, people were amazed by the convenience and good looks of latex paint. At that time, a wide variety of latex paints emerged to match people's different needs.

Now, after several years, latex paint has once again taken center stage and attracted everyone's attention. This shows that the home furnishing market has undergone great changes after some pain.

However, on the market, some latex paints cost more than 100 yuan a bucket, while others cost several thousand yuan. We are just laymen and do not understand the ins and outs of it, and do not understand what the difference is between them.

Why is there such a huge price difference between latex paints?

Is the latex paint that costs thousands of yuan a barrel a big brand?

Would buying their paint make living more comfortable and save unnecessary trouble during decoration?

Perhaps this is one of the explanations for the choice, but the market is competitive. If his big brand paint is so expensive, then what about the latex paint on the market that costs one or two hundred yuan a bucket?

If you can't solve this problem in a short time, you might as well consider another possibility, that is, an expensive bucket of good latex paint is indeed better than a cheap one, but what is the use of latex paint?

In short, it is like beauty honey, making objects more beautiful and looking more upscale in appearance.

When paint was used, there were two reasons, firstly because it was too smelly, and secondly because it was generally oil-based paint, which dried slowly and was highly polluting and harmful to children, making it unsuitable for home use.

So at this time, latex paint came into being. With its cost advantage, it instantly gained the favor of the people in the home furnishing market.

Latex paint is a water-based paint that dries quickly, is simple and easy to use, and most importantly, has fine workmanship, making the finished product more beautiful.

Simply put, there are three important points about latex paint for living in the home. First, the touch. The paint needs to be relatively smooth, which means that after painting the wall will not be as ugly as sandpaper, but will be very bright and smooth.

This is a plus point, it improves the texture of the object very well, and it always feels better when people look at it.

The second is the smell. Because the latex paint in the room will be used for a long time, paint with odor means that we are exposed to harmful substances for a long time.

Therefore, the less irritating the paint's smell is, the more trustworthy it is.

The third is hiding power, which was probably the most troublesome problem for people before the invention of latex paint.

Paints with poor covering power will inevitably have a layer of foreshadowing. White paint may need to be applied several times, so that the final effect is not satisfactory.

Therefore, the difference in latex paint prices, at first glance, is mostly due to differences in the quality of latex paint.

However, does such a large price difference between them clearly and accurately reflect their quality?

Therefore, when choosing latex paint, consumers do not need to be afraid of cheap products being of poor quality. They can buy a bucket of cheap latex paint. If the effect is good, they can then consider the problem of cheap products not being presentable.

How to identify the quality of latex paint.

First, look at the lubricity, which is very important for latex paint. The touch is very important for aesthetics, and it is even more important for service life and environmental protection.

So it's definitely something to watch.

So how do you see it?

That is to touch the surface of the applied latex paint with your hand, feel it, and look at it under the light. If it has a pearlescent effect, then there is no problem. If there is no pearlescent effect, then it means the paint is not fine enough.

The second is to look at the covering effect. Different colors have different reflections on the covering effect. Generally speaking, after the light color is applied, it will look a little whiter, but there will be no feeling of showing other colors.

Dark colors are the most difficult to apply and test the covering effect more. However, at this time, as long as one or two coats are applied and the color does not appear red, it can be said that the covering effect is good.

Thirdly, we need to look at the paint’s ability to resist stains. This may be difficult as we cannot test each bucket of paint one by one when choosing.

However, we can look for the special performance surface of the paint. The above data is what we should pay attention to when choosing which paint to use and what are the key points. Most of these are questions that manufacturers ask knowingly, such as some shelf life, waterproof and moisture-proof indicators. Therefore, the key points must be important.

Fourth, it is the drying time of the paint. If the drying time of the paint is more than four hours, it is incorrect, because when we renovate our house once, we need to apply three coats of paint. If one coat of paint takes four hours, then the total time for the three coats of paint is more than 12 hours.

For people who don’t have much time at home, these 12 hours are just waiting. If you apply the paint piece by piece, then after 12 hours, only half of your home will be painted.

If we use other things to wipe it at this time, then after we finish wiping, most people will rush to paint again, which will cause the paint to deform before it dries, and the final effect will be far from what is expected.

Therefore, at this time, most people will choose professional curing agents, but professional curing agents cost money, dozens of yuan a bottle, which adds new expenses.

At the same time, for professional curing agents, it is also hard-core evidence. A little over 20 points can tell the quality of the paint.

Can we use this as a standard for paint? Of course it would be great.

Finally, the last step is after the wall is painted, the moment you witness the effect is the most important step.

How does the premium phenomenon of high-priced latex paint come about?

Expensive latex paint is better than cheap ones, but expensive latex paint is not necessarily better than cheap ones. This may seem absurd, but this question reflects on human nature, and it can be denied if there is any inconsistency.

So why is the price on the paint bucket low, but the final price is not low?

Some people would say that high-end brands have a premium because some brands symbolize higher quality, and more people pay for these brands, which forms a virtuous circle.

What we mean by "premium" is that, under certain conditions, a commodity is sold at a price higher than its actual price. What constitutes this premium is a very detailed question, but for the sake of explaining it roughly, let's talk about it.

First of all, we all know that in corporate marketing, the pursuit of profit is real, but not necessarily optimal, because the operation of a business is risky, and the occurrence of risks may cause your profits to collapse and even lead to losses.

Therefore, for the sake of convenience, companies always put this truth in the hands of consumers, forcing them to understand that high prices mean good quality.

This is why ordinary people always think that sugar must be sweet and milk must taste good.

No.

But the expensive white sugar and milk are definitely not bad, and they will be better.

This is why we are inadvertently defeated by high-priced paint. We have the mentality that buying expensive ones may not be good, but not buying expensive ones will definitely be bad. It is better to buy expensive ones.

Secondly, regarding the micro-unit cost of latex paint, there is still a lot of premium involved.

Other premium components, such as Jay Chou's paint endorsed by Jay Chou, have many premium components.

Of course, you have to pay for buying famous brands, but there is no need to worry about not knowing how to play it. Everything always starts with a discount. After the discount, add shopping coupons. In the end, eliminate all interference and get a price that is more real and true, so you won’t be caught off guard.

Conclusion

When buying latex paint, you are not buying the price on the paint bucket, but the quality, not whether the paint bucket itself looks good.

When buying paint, you are considering whether the decoration effect is good and whether it has the desired texture. Cheap paint buckets are not necessarily good, but they are not necessarily bad.