This jewel exhibition in Chengdu is open to the public for free until August 26th and is waiting for you to come and see it!
2024-08-24
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Sichuan News Network-First Screen News Reporter Chen Lin
From August 23 to 26, the 44th Chengdu International Jewelry Fair was held in Hall 3 of Chengdu Century City New International Convention and Exhibition Center. This jewelry fair not only brought together the world's top jewelry brands and designers, but also gathered more than 600 local jewelry merchants in Chengdu and manufacturers and jewelers from domestic and foreign countries. Using the online and offline dual-platform display method, it has innovatively built an efficient trading and circulation platform, injecting new vitality into the prosperous development of the jewelry industry.
Exhibits
The exhibition area exceeds 10,000 square meters, and the number of exhibits exceeds one million, providing buyers and consumers with a one-stop purchasing experience. In order to further improve the transaction efficiency and circulation speed of the jewelry industry, this jewelry exhibition has specially built an innovative transaction and circulation platform. Offline transactions + online live broadcast platform, using advanced Internet technology, realize the seamless connection between online and offline, allowing buyers and suppliers to communicate anytime and anywhere. At the same time, the organizer also provides professional one-stop services such as identification and evaluation to ensure the authenticity and security of transactions. In addition, the Chengdu International Jewelry Exhibition has also set up a second-hand jewelry exchange platform, so that the audience's idle jewelry can also be better circulated and traded. This innovative measure not only reduces transaction costs, but also promotes the integrated development of the jewelry industry.
Exhibits
In addition to the rich jewelry exhibits, this jewelry exhibition also incorporates a variety of cultural activities. There are jewelry knowledge guessing activities, jewelry and jade purchase pitfall avoidance guide and market analysis lectures, image aesthetics lectures for beauty, bead handmade salons, aromatherapy salons and other activities. Through this series of colorful activities, a feast of jewelry culture is presented to citizens and tourists.
With the rise of social media, this jewelry exhibition also actively embraced new marketing methods. For example, it introduced new online and offline advertising channels, and used video as a carrier for immersive expression, so that more young people could feel that the jewelry exhibition was keeping up with the times and leading the trend. At the same time, the exhibition also held live broadcasts and other activities, attracting a large number of middle-aged and elderly users to participate, and the attention of young audiences.
(Photo from the exhibition organizer)
