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2024 Asia Pet Show is very popular, and the health of elderly pets is in the spotlight

2024-08-24

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Shanghai, August 23 (China News Service) (Yang Haiyan and Li Qiuying) The 26th Asian Pet Show (abbreviated as "Asia Pet Show") is being held here. The reporter saw on the 22nd at the Asia Pet Show located in the Shanghai New International Expo Center that the exhibition areas of pet food, supplies, medical nutrition, etc. were crowded with people, attracting many "poop shovelers" to check in and purchase. The enthusiasm of tourists to visit was high, and everyone kept walking. Long queues formed in front of the booths early.

It is understood that the scale of this year's Asia Pet Show has been upgraded, reaching a new high, with an exhibition area of ​​300,000 square meters, gathering more than 2,500 exhibitors from home and abroad, and fully covering the entire upstream and downstream pet industry chain. It is expected to attract 100,000 pet practitioners and 350,000 consumers. In addition, this year's Asia Pet Show has cancelled the pet ticket, and the two weekends are set as non-professional visitor days.

It is worth noting that as the life span of pets continues to increase, China's first- and second-generation pets are entering the aging stage, and the demand for "pet aging" has emerged. How to "care for pets in their old age" has become a big problem for pet owners.

Relevant data shows that in 2023, the total number of dogs and cats in China will reach 120 million, of which the total number of dogs will be 51.75 million. At present, the proportion of elderly pets in China has reached 20%. In response to the special needs of these elderly pets, this Asia Pet Show also launched the first elderly pet elderly care demonstration area - Asia Pet Health Elderly Care Area. It brings together many of the latest pet medical products and cutting-edge technologies to provide better care, health care and services for elderly pets to meet the special needs of elderly pets.

Visitors are enthusiastic about visiting the first elderly pet care demonstration area of ​​the 2024 Asia Pet Show - Asia Pet Health Care Area. Photo by Yang Haiyan

"Judging from JD Health's sales data, people are paying more and more attention to the health of their older pets. Pet nutritional products are very popular, especially pet chondroitin, oral care, heart, liver and kidney care, immune enhancement and other related categories, with rapid transaction growth." JD Health Pet Health Procurement and Sales Manager Liu Rui said in an interview with reporters that "poop shovelers" are concerned about their pets' health and are willing to improve the quality of their pets' elderly life so that they can accompany them longer.

At the Asia Pet Show, pet nutrition products in the Asia Pet Health and Elderly Care Zone were popular among tourists. Photo by Yang Haiyan

At the Asia Pet Show, the reporter noticed that the free clinic area of ​​Xinruipeng Group was very popular. Senior veterinary experts were on duty to provide health checks and consulting services to pets visiting the exhibition, conveying the concept of scientific and healthy pet raising, and helping "poop shovelers" to better take care of their pets. At the same time, technology has made pet raising more convenient. Smart pet cameras, timed feeders, cat face recognition... allow "poop shovelers" to check the status of their pets in real time even if they are thousands of miles away, solving the worries of "office workers" in raising pets.

With the rapid increase in the number of pets in China and the booming pet industry, in addition to young people, more and more "silver-haired people" have joined the "pet-keeping army", and everyone pays more attention to the quality of life of pets. The "2023-2024 China Pet Industry White Paper (Consumption Report)" shows that in 2023, the scale of my country's urban pet consumption market has reached 279.3 billion yuan, and is expected to jump to 361.3 billion yuan by 2026.

The "Pet Industry Blue Book: China Pet Industry Development Report 2024" shows that young pet owners aged 10 to 30 account for more than 60%, and about 40% of pet owners have kept pets for no more than three years; although the proportion of people who keep pets over 60 years old is not high at this stage, 17% are new pet owners who have kept pets for less than one year, and the proportion of novice pet owners is only lower than that of people under 25 years old. With the aging of the population, the "silver generation" will become an important potential group in the market.

In addition, the consumption and services of pet products alone are far from meeting the current needs of pet life. In addition to the food and supplies that are essential for pet life, more human-pet shared products targeting the "pet population" have quietly entered the lives of pet owners.

The reporter found at the Asia Pet Show that the Human-Pet Beautiful Life Pavilion has brought together high-quality brands and exhibitors such as pet homes, pet smart appliances, pet travel, pet-friendly shared spaces, and human-pet life-friendly original design brands to restore a beautiful spatial scene of symbiosis between humans and pets.

"Pets play an important role in the lives of the elderly. They can provide companionship and relieve stress, create a beautiful living space for the coexistence of humans and pets, and ensure that the elderly and pets can live together conveniently." A staff member of the exhibition area introduced to reporters that most of the "poop shovelers" are now aware that their pets will enter old age and they need more care and professional care. With the help of the Asia Pet Expo platform, not only can more people understand this issue, but it also meets the actual needs of "poop shovelers" of all ages for pet care issues.

It is reported that this year's Asia Pet Show will last from August 21 to August 25. (End)