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As more and more Chinese commercial brands compete on the global stage, the luxury executive sedan market also needs the masterpieces of domestic luxury brands to compete with the prestigious international luxury brands. Recently, the panoramic smart flagship sedan Xiangjie S9, jointly developed by BAIC and Huawei and aimed at the high-end executive sedan market, was launched, sounding the charge for domestic luxury brands to capture the hinterland of BBA.

Luxury, brand is external, quality is internal. Having product quality comparable to BBA is the prerequisite for being able to compete head-on with BBA. On August 23, 28 core media reporters in Beijing visited the BAIC New Energy Xiangjie Super Factory in Miyun to trace the quality code of the new intelligent species Xiangjie S9, which is benchmarked against the top luxury brands.

ALL IN Xiangjie S9, BAIC is full of confidence

As one of the Hongmeng Intelligent Driving "Double 9 Flagships", the Enjoy S9 must not only take the lead in terms of intelligence, comfort, and materials, but also catch up in production and manufacturing quality, which are aspects that traditional luxury brands once prided themselves on. BAIC Group has both luxury and new energy double BUFFs, which provides a solid guarantee for the quality of the Enjoy S9.

With 20 years of joint venture with Mercedes-Benz, BAIC Group has more than 5 million luxury cars produced and manufactured, which is second to none among domestic brands. At the same time, BAIC Group is also the pioneer and main force in the domestic new energy track. BAIC New Energy was established in 2009. After more than ten years of hard work, BAIC has a very deep accumulation and foundation in the core three-electric field of electric vehicles.

In order to bring the most respectful enjoyment to users, BAIC Group has integrated decades of manufacturing experience, R&D strength and advantageous resources of the entire industrial chain ALL IN Xiangjie S9, invested 1.6 billion yuan, and devoted all its efforts to build the Xiangjie Super Factory.

At the scene, the media reporters learned in detail about the factory's intelligent production and quality management process, and gained an in-depth understanding of its world-leading intelligent manufacturing, quality management and environmental protection standards, witnessing the persistence behind BAIC New Energy's "quality first". The super factory has achieved 100% automation of key processes, ensuring zero defects and high efficiency of luxury car quality standards, and its comprehensive strength is at the leading level in the industry.

Wang Hui, executive vice president of BAIC New Energy Xiangjie Super Factory, said: "During the production process, the Super Factory regards quality as its lifeline, from parts control to process control of the four major workshops of punching, welding, painting and assembly, to vehicle inspection after the vehicle rolls off the assembly line, to achieve 100% full coverage, and use "inhumane" and strict standards to strictly control the quality management checkpoints, strangle possible problems in the cradle, and only let peace of mind accompany every journey."

After the visit, a media reporter gave a high evaluation: "Real luxury is not just on the surface. The Super Factory has endowed the Xiangjie S9 with high-end blood and every detail that has been refined. The high-end enjoyment from the inside to the outside fully meets the needs of consumers for luxury executive cars. We look forward to the Xiangjie S9 bringing us surprises in the market."

With all the conditions for success, Enjoy S9 opens up more room for market growth

In the market competition, increasing sales volume is always the hard truth. Since the beginning of this year, BAIC New Energy has embarked on its own path of "increasing sales volume + growth", especially the outstanding performance of the Polar Fox brand, with monthly sales volume now stabilizing at more than 8,000 units, becoming a strong booster for BAIC New Energy's overall upward development.

As an important strategic layout for the second half of the year, Xiangjie S9 is likely to further release the development potential of BAIC New Energy, open up more market imagination space, and become a key factor for further breakthroughs based on the brilliant first half of the year. Zhao Ji, secretary of the board of directors of BAIC Blue Valley, is full of confidence in the brand's performance in the second half of the year: "In the magnificent torrent of the times, we can only move forward fearlessly and confidently if we continue to innovate ourselves and take on responsibilities. BAIC New Energy will adhere to the quality-oriented route and accumulate strength for the next stage of volume growth."

In terms of both its product strength and brand strength, the Enjoy S9 has considerable advantages. In the face of traditional luxury, the new luxury of the Enjoy S9 almost "crushes" the traditional luxury. The "OneBox" design achieves the best balance between large space, high efficiency and high appearance. It is the first to use zero-gravity seats in the rear row of a sedan, the first to use a large projection screen at the automotive level, equipped with a D-class sedan-exclusive Tuling platform, the first to use the HUAWEI ADS 3.0 high-level intelligent driving system and other full-stack Huawei technologies. It provides a new interpretation of luxury flagship sedans in terms of design aesthetics, space, driving, intelligence and safety, and leads smart travel into a new era.

At the brand level, moving forward side by side with Huawei will not only accelerate BAIC New Energy's intelligentization and digital transformation of corporate operations, but Huawei's channel empowerment will also inject strong momentum into BAIC New Energy, benefiting the sales of Arcfox and Enjoy Auto, and helping to quickly achieve sales targets.

With comprehensive advancement of marketing system, BAIC New Energy has unlocked the code for increasing sales

If highly competitive models are the prerequisite for increasing Polar Fox's sales, then the improvement of the capabilities of the entire marketing system provides a solid guarantee for success.

At the media communication meeting on the same day, Sun Guiyang, assistant to the general manager and sales director of BAIC New Energy, shared Polar Fox's new initiatives and determination from a marketing perspective: "Successful companies are always committed to continuous improvement, and this is why Polar Fox can make breakthroughs. We have promoted marketing innovation through a series of organizational changes. Channels, services, and marketing initiatives complement each other and form a three-dimensional integration. Polar Fox has achieved a comprehensive advancement in the capabilities of its marketing system and continuously drives the brand to form a larger spiral upward cycle."

On the one hand, Jihu has actively explored digital marketing and created a series of marketing events that are considered industry phenomena. The cooperation with Yuhui has gradually deepened. The three stations of "Yuhuixingyueshanhe" and the recent Olympic live broadcast combination have achieved fruitful results, accumulating hundreds of millions of traffic and achieving a double transformation in brand exposure and praise.

At the same time, Arcfox is also committed to building channel stability and sustainable development capabilities. BAIC BluePark plans to increase the scale of its marketing service network from 244 by the end of 2023 to 300. It is expected to cover more than 100 cities and have more than 380 service outlets by 2025. In addition, BAIC BluePark will continue to strengthen the construction of service and energy replenishment networks, planning to build about 300 super charging stations to cover the four major urban circles of Beijing-Tianjin-Hebei, Yangtze River Delta, Pearl River Delta and Sichuan and Chongqing, significantly improving the overall service capability level.

With its accumulated strength, BAIC New Energy has ushered in a golden period of growth. The Enjoy S9 will undoubtedly accelerate the overall growth. At the same time, BAIC New Energy's long-term accumulated technology and quality advantages will become the driving force for the company's continued growth. BAIC New Energy's upward path is more confident and its steps will be more steady.