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Beijing Business Daily (Reporter Hu Jingrong) On August 23, the 2024 Global Premiere Festival Fashion and Beauty Special Event, jointly sponsored by the Beijing Municipal Bureau of Commerce, Beijing Municipal Bureau of Culture and Tourism, Beijing Municipal Bureau of Sports, Beijing Olympic City Development Promotion Center and Chaoyang District Government, opened. It is understood that this event will last until August 25, focusing on the "Twelve Orders of Beijing" and the August "Parent-Child Order·Summer in Beijing", and dozens of domestic and foreign beauty and fashion brands such as Guanxia, ​​L'Oréal Paris, and Zimeitang will bring a variety of new products and fashion items, and professional stylists will teach beauty skills on the spot.

At the same time, this event linked up with Wanda Plazas in Beijing, Tianjin and Tangshan to hold many fashion and beauty activities such as the global debut festival, first show, and first exhibition, forming a new way of playing that integrates the vitality of Beijing, Tianjin and Tangshan. In some Wanda Plazas in Tianjin and Tangshan, domestic and foreign beauty brands were linked to launch exclusive discount activities for multiple cross-category fashion and beauty products such as beauty, skin care, and sunscreen, bringing rich beauty consumption content to the citizens of Beijing, Tianjin and Tangshan.

Since the opening of this Global Debut Festival, a series of activities have been held around the four major themes of "National Trends and New Fashions", "Cultural Innovation Consumption", "Digital High-Tech" and "Sports Fast Fashion". Since July 5, the event has gathered more than 100 well-known domestic and foreign brands in national trends, technology, sports, fashion, beauty and other fields, and has launched, debuted and exhibited more than 400 new trendy products. During the Global Debut Festival, more than 100 new product launches, debuts and exhibitions will be held in conjunction with more than 10 global debut centers such as Beijing SKP and Beijing Xidan Joy City and new landmark commercial complexes in the city, creating a more personalized consumption scene and consumption experience, and continuously innovating Beijing's first store and first economy.