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Guide price: 450,000 Avita 11

2024-08-23

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On August 21, 2024, the Avita Brilliant Night was held. Executives from Changan Automobile, Huawei, and CATL attended the event to jointly empower Avita to open a new chapter. At the same time, the limited co-branded version of the future smart luxury sedan Avita 012 made its global debut. The pre-sale price of the new car is 700,000 yuan, and the global limited edition is 700. At the same time, the Avita 11&12 Royal Theater Edition has a suggested guide price of 450,000 yuan.

Zhu Huarong, Chairman of Changan Automobile and Avita Technology, said: "The next three years will be a critical period for Avita to build the 'first new luxury brand'. As a milestone, Avita has become the first company to invest in Huawei. The industry-leading "HI" model has been further upgraded to the new "HI Plus" model. CHN's optimal resources will empower Avita, thereby promoting Avita's leapfrog development and making every effort to build a new luxury Avita that can compete in the world."

At the event, senior executives from the three parties of CHN spoke highly of Avita 012 and expressed that CHN will provide Avita with the latest technology and the best resources. Chi Linchun, Vice President of Huawei Intelligent Automotive Solutions BU, said: "Looking to the future, all of Huawei's intelligent automotive solutions will be open to Avita. Together with CATL, we will help Avita become a leading high-end intelligent electric vehicle brand and bring everyone a better travel experience!" Gao Huan, CTO of CATL's domestic passenger vehicle business unit, said: "If Huawei gave Avita a smart brain, then CATL gave Avita a 'strong heart'. Avita 012 is equipped with CATL's Kirin supercharger battery, which enables the top product strength of the whole vehicle."

In this regard, Chen Zhuo, President of Avita Technology, expressed his gratitude and said: "Yesterday Avita became a shareholder of Huawei Yinwang. CATL is the second largest shareholder of Avita. Avita's unique CHN cooperation model will usher in a new era and continue to bring users the world's leading travel experience."

At the debut, Chen Zhuo, president of Avita Technology, said: "We firmly believe that China must have its own high-end brand. CHN has gathered China's top technology and industrial chain capabilities, and we have been able to create world-leading smart electric vehicle products. But a true high-end brand also needs to have the power to touch the soul, blending world-class art with the world's leading technology to explore new boundaries of new cars. This is our original intention for creating the 0 series."

As the second high-end collection of the 0 series, Avita 012 was jointly created by Avita Chief Design Officer Nader and Dior Men's Artistic Director, Fendi Women's and Haute Couture Artistic Director Kim Jones, continuing the value vision of "new emotional luxury" and creating a unique luxury experience. As Kim Jones' first car co-branded work, he applied the exquisite craftsmanship of luxury goods for a century to the futuristic Avita 012, creating a model of harmonious integration of fashion and innovation, and defining the world's highest aesthetic car.

In terms of appearance, the exclusive liquid silver color presents the elegant beauty of flowing light and shadow; the exclusive 21-inch forged mirror wheels show calmness between movement and stillness; the Kim Jones glorious co-branded logo and the exclusive customized Halo screen dynamically welcome guests, full of noble ritual sense. In terms of interior, the European real wood panel center console is selected, and the ultimate craftsmanship brings a sense of high-end customization; the four-seat large space is more than one meter in length and width, and the full-grain Nappa vegetable tanned leather seats are equipped with heating, ventilation, and massage functions, with four-zone independent air conditioning to create a perfect cockpit; the super-large inspiration starry skylight, the rear cabin floating skylight screen, and the British treasure top audio system create an exclusive private space. In addition, it is equipped with CATL Kirin super-charged batteries, making it the fastest charging car in the world; and it is equipped with cutting-edge technologies such as Huawei Qiankun Intelligent Driving ADS 3.0, Hongmeng Cockpit, DriveONE High-voltage Electric Drive System, etc., which brings a smooth interactive experience and excellent driving performance, allowing users to stand at the top of the intelligent wave.

With its high-end aesthetics and luxurious texture, Avita 012 has attracted the attention and favor of many cross-border top circles such as fashion, luxury, technology, and art. On the night of the brilliant night, Li Na, the first Asian tennis Grand Slam singles champion, Kiya, a writer and fashion lifestyle blogger, Minako, general manager of Xiaohongshu's business marketing center, Cao Meng, vice president of Aerospace Yuxing, Zhang Lei, CEO of Stardust Data, Sun Hefang, founder of jewelry brand HEFANG Jewelry, Qin Zhongwei, a national registered auctioneer, supermodel Wang Shiqing, car blogger and 011 owner Zhang Enbo and many other celebrities from all walks of life came to the scene and became the first owners of Avita 012 to appreciate the haute couture beauty of Avita 012.

In addition to the new additions to the Avita 0 series, the Avita 11&12 flagship model launched the Royal Theater Edition, which will soon be officially launched. As the top-of-the-line model of Avita 11&12, the Royal Theater Edition carries the user's ultimate self-pleasing values ​​and rich and calm life philosophy. The body of the car is in two colors: gray and black, and the silver star-shaped waistline shows a graceful and agile figure; the Royal Theater theme design language, with the interior color of Merlot Red, Rose White, and Light Gold, vividly interprets the new luxury style; the seats and steering wheel are covered with selected full-grain semi-aniline leather, and the Royal Theater exclusive logo creates a sense of user exclusivity.

In the fourth quarter, the pure electric and extended-range models of Avita 07 will be launched; the extended-range versions of Avita 11 and 12 will also be launched to provide more power options for "Avita friends". In the next three years, a series of products including high-end emotional intelligent new luxury sedans, medium and large 5-seater and large 6-seater SUVs, 300km/h+ sports cars, and MPVs will be launched to meet users' diversified and full-scenario vehicle needs.

Avita's brilliant night, the limited co-branded version of the future smart luxury car Avita 012 made its global debut, a high-end model of cross-border integration of technology and fashion, reflecting the surging vitality of Avita Technology leading the new smart electric track. In the future, Avita will continue to release the core advantages of CHN, actively build strategic cooperation and resource sharing with Huawei, work together to create the world's leading smart cars, promote brand breakthroughs and leaps, and strive to become a global leader in high-end smart electric vehicles.