DR gold bouquet has become a hit on the Internet, and netizens said: It is not only pure gold, but also the god of pure love!
2024-08-23
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
In the second half of 2024, the global gold market experienced another wave of straight-line surge, and the London spot gold price in July even broke the historical record. In this "blood awakening" gold craze, the "gold bouquet" launched by the high-end wedding jewelry brand DR Diamond Ring became an instant hit on social media and quickly became a hot topic among young people.
According to statistics,DRThe video of the golden bouquet has been exposed on the Internet6.1100 million times, topped the Kuaishou hot search list72hours; the day after the video was released, keywords”DRGold bouquet“Ranked second among JD.com’s hot words,and“DRDiamond Ring”The WeChat search index also skyrocketed during the same period.2000%In this video of a golden bouquet that has gone viral, two brides who were rushing to their respective weddings in wedding cars met by chance on the road. One of them suggested exchanging bouquets through the car window, but when the other bride stretched out her hand, she found that the other bride was holding a bouquet of roses made of gold...
At a time when gold prices are high, the phenomenal attention this video has attracted not only reflects the public's universal desire for a happy marriage, but also shows the unique charm of DR's gold wedding works.
Related user videos have received phenomenal attention on both Douyin and Video Accounts
The reporter learned from the offline True Love Experience Store of DR diamond ring that the DR gold bouquet is a newly launchedThe world's limited edition gold wedding works, each one is tailor-made for you, and the customization cycle is more than three months, priced at nearly ¥520,000. Inspired by the bride's bouquet at the wedding, it is carved with 999 pure gold and consists of nine lifelike pure gold roses and flower baskets with specific meanings such as "lifetime", "preference" and "sincerity", representing the firm commitment and eternal protection of love.
· On the product details page of the DR diamond ring official website, 268,065 is only the price of the gold bouquet, and the total price including the gold flower basket is nearly 520,000
althoughDRThe customization period of a golden bouquet is long and the price is high, but this does not affect its winning the favor and praise of netizens.The happiness expressed by the newlyweds who received the golden bouquets deeply touched every witness. Many netizens expressed their envy: "Luxury pure gold bouquets coupled with the vows of one life, this is the ultimate ceremony of a pure love wedding!"
A large number of comments show the pursuit of DR's golden bouquet
DR Diamond Ring firmly believes in the uniqueness of true love and hopes that everyone can make a careful choice in marriage, find the one and only love of this life, and cherish each other for a lifetime. Therefore, DR has formulated a globally unified romantic rule: it can only be customized for one person in a lifetime, and the customization record cannot be deleted or modified, which means "love one person for a lifetime". DR's brand concept has long been deeply rooted in people's hearts, but it is not just a proposal diamond ring.DRAll jewelry works adhere to“Give one person a lifetime, give one person a lifetime”Custom rules forBased on this consistent principle, DR gradually expanded its product line from a proposal diamond ring that symbolizes eternal commitment to wedding rings,Wedding Gold, anniversary gifts, etc., striving to provide users with tokens of true love and services that can accompany them throughout their lives.
In fact, DR's wedding gold has already shined on the international stage. On the occasion of the 60th anniversary of the establishment of diplomatic relations between China and France and the China-France Cultural Tourism Year,DRAt2024 F/WJoining hands with famous Chinese designers at Paris Fashion WeekVivienne TamJointly releasedDRAGONSeries andKING & QUEENseries,The vivid and lifelike "dragon" and "phoenix" shapes are combined with Western modern aesthetics to create wedding jewelry works that are rich in cultural heritage and lead the aesthetics of the times. French national treasure actress Juliette Binoche, Chinese famous singer Karen Mok, well-known media person Yang Lan, etc.Many representatives from the performing arts and cultural circles witnessed this grand exchange event.Host and actress Shen Mengchen and supermodel CiCi Xiang Jingjing even wore the aforementioned DR wedding gold on stage.
DR at Paris Fashion Week
DR wedding gold combines the world's cutting-edge jewelry design with the three distinctive crafts of ancient diamond inlay, lost wax and 6G gilded gold, meeting the dual needs of the younger generation for traditional Chinese wedding jewelry and contemporary international aesthetics.As a representative of international high-end jewelry design and craftsmanship, the brand was invited to attend the 20th China (Shenzhen) International Cultural Industry Expo and Trade FairThis series of works was also grandly exhibited at the conference.,The concept of "loving one person for a lifetime" is used to interpret the contemporary expression of Chinese marriage culture. The Cultural Expo is a national and international cultural industry expo and trade fair, and is also a weathervane for the development of the cultural industry.DRParticipating in the Cultural Expo is not only an expression of the brand's mission, but also a testament to the recognition of gold wedding works in the global market.
DR at the 20th Cultural Expo
DR diamond ring has been adhering to“Help more people express their love and make love happy and long-lasting”The brand mission is to use jewelry as a bridge to convey the true love value of "loving one person for a lifetime". In 2023, DR diamond ring was rated“The world's number one diamond ring brand*”and“The world's number one engagement diamond ring brand*”。
In recent years, DR has continuously enriched the connotation of wedding gold with its ingenuity and innovative design.Gold bouquet as itsWedding Gold WorksThe popularity of the product continues unabated, and the market development potential behind it is evident., and is expected to achieve even more brilliant results in the future.
*Source: Frost & Sullivan survey completed in July 2023 based on global market engagement diamond ring sales from 2020 to 2022. Professional diamond ring brands are defined as professional diamond jewelry brands that do not rely on precious metal sales as their main source of revenue.
