Weifang Qingzhou: Moving towards 100 billion yuan level, "Internet +" activates new momentum for the flower industry
2024-08-23
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Dazhong.com reporter Wang Xueyi reports from Weifang
In recent years, Qingzhou City, Weifang City, has been constantly exploring new models for high-quality development of the flower industry, and has continued to integrate flowers with cultural tourism and "Internet +". In the context of the "Internet +" era, Qingzhou Flowers has comprehensively upgraded and transformed the production, circulation and sales of its products to reshape the industry structure and ecosystem, and with the help of advanced technologies such as big data and artificial intelligence, it has continuously integrated flower market resources and brought new vitality. It strives to use digital means to help the development of the flower economy, enhance brand influence, and expand online sales.
Realize a "digital" flower planting base.In the flower greenhouse, relying on the Internet and the Internet of Things, we continue to improve the level of intelligent construction, deploy a series of Internet of Things equipment such as water-fertilizer integrated machines, soil moisture meters, automatic sprinklers on the greenhouse, and fan water wall cooling meters, to accurately analyze a series of data such as soil moisture, air temperature, and carbon dioxide concentration, and help guide farmers to accurately control the time of watering and fertilizing. Things like ventilation, cooling, light intensity, sunshade, and the opening and closing of insulation blankets are all automatically controlled by Internet of Things devices, making the flower products produced more standardized, the flowers more uniform, and the market better. At present, the flower greenhouses of many companies in Qingzhou City have achieved intelligent upgrades. While ensuring the uninterrupted supply of finished flowers throughout the year, only one person is needed to complete the management of a planting area of 10,000 square meters, and labor costs are greatly reduced.
Towards a "smart" flower industry.Qingzhou City actively explores digital solutions, opens up digital scenarios such as big data analysis, cloud exhibitions, and live sales, innovates and enhances the market cycle of the active industrial ecology, and allows Qingzhou flowers to go from "fields" to "thousands of households". Create the first big data platform for potted flowers in China, collect more than 130 kinds of basic data on the production, supply and marketing of flowers, and provide accurate market navigation for flower farmers and flower companies. Innovatively open the "Cloud Flower Expo" VR exhibition hall, release the "siphon effect" of leading brands, widely attract the gathering of industrial resources and elements, and drive the formation of a "10-mile flower industry belt" with the flower trading center as the core. Encourage outstanding flower companies to settle in Qingzhou and create "one thing for agricultural e-commerce". Through the government service cloud platform and the smart remote survey system, integrate 5 agricultural matters into one thing, so that flower operators only need to submit materials online through the "one thing, one time" special area of the government service network, and complete all business without leaving home.
Create a “matrix” e-commerce live broadcast.Integrate e-commerce platforms and supply chain companies, strengthen the "e-commerce + orders + farmers" sales model, improve the flower e-commerce service chain, build a flower live broadcast e-commerce industrial park, create a "Shili e-commerce industrial belt", build 100 new live broadcast rooms, drive 670 flower companies (cooperatives) to register online stores and live broadcast rooms, deploy professional front-end live broadcast teams and back-end operation teams, collectively stationed in the Qingzhou flower industry base, build the "Internet + Qingzhou Flower" brand, explore new flower sales models, and drive more than 85% of the city's flower production and operation entities to carry out live broadcast sales. 15 national key flower market direct supply lines have been opened, reaching more than 80% of the country's counties (cities), and the annual online transaction volume has exceeded 4 billion yuan. The Qingzhou flower e-commerce industrial belt has been selected as the first batch of e-commerce industrial belts in Shandong Province. At the same time, create an "Internet + flower" gathering area, accelerate the development of flower cross-border e-commerce, and hire industry professionals to conduct special training on flower export qualification processing, flower export product standards, and the use of NetEase Foreign Trade and other platforms.
In the context of the new generation of informatization, digital transformation and green and low-carbon transformation are becoming new trends. Qingzhou flowers have evolved from traditional single planting to the current full-chain cluster development, forming a professional and large-scale development pattern in multiple fields such as potted flowers, grass flowers, and succulents, covering 12 fields such as flower production, e-commerce logistics, and greenhouse construction. In the future, under the background of "Internet +", "small flowers" will lead to a "big industry" worth hundreds of billions of yuan.
