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M·A·C, the global authority on professional makeup, was founded in Toronto, Canada in 1984. With a diverse artistic perspective and trendy makeup products, it brings innovative makeup experiences to beauty lovers of all ages, races and genders around the world, helping them achieve their dreams of beauty. For 40 years, M·A·C has led the makeup trends in the fashion industry with its unique makeup art style, creating a benchmark for high-quality professional makeup in the beauty industry. On the occasion of its 40th anniversary, follow M·A·C to trace the changes in makeup trends over the years and appreciate M·A·C's avant-garde fashion style.

1980s [M·A·C punk rock style]

"Punk" originated in the UK and has been passed down since the 1970s. The independent self and rebelliousness expressed in its music style conveyed the pioneering ideas of young people at that time who were eager to break through traditions and constraints. M·A·C drew inspiration from the punk music style and injected artistic makeup creativity to lead the makeup color trend of the 80s. The RUSSIAN RED lipstick, which became an immortal classic of the era, was born and set off a popular wave of blue-toned red lip colors in the fashion circle in the 80s when many stars gathered. The North American pop music goddess amazed the audience with the lustful red lips created by this RUSSIAN RED at the tour concert. The rich and flamboyant red lips were matched with the classic elements of rock punk, such as torn sexy leather, rivets, and fishnet stockings, creating a charming rock star style. So far, the extreme matte blue-toned red lip fashion has swept the rock punk world and has become one of the indispensable symbols for boldly expressing the independent punk spirit. In 2024, the M·A·C makeup team used the matte big bullet RUSSIAN RED #612 to reproduce the trendy style of the 1980s and create a punk rock style makeup, showing a sharp and unruly edge.

【80s punk rock style】

1990s [M·A·C Urban Minimalist Style]

The 1990s returned to the age of innocence, seeking the true self in the wave of innovation, and returning to natural simplicity. M·A·C launched a satin-textured nude lipstick, BLANKETY, which highlights the urban modern fashion. The modern and avant-garde water-gloss nude peach tone blooms on the lips, bringing a simple and capable makeup presentation to urban women, and the satin texture shows tenderness and romance. Clean white shirts, slim denim jeans and modern nude lips show the simplicity and purity of the 90s. The unobtrusive BLANKETY created the nude makeup trend of that era and became a classic of minimalist makeup. It has also become the favorite of highly educated women traveling through Manhattan in urban American dramas, and is also the favorite of sincere and frank civilian princesses in Europe. M·A·C created a fearless attitude label for women who expressed themselves in the 90s and continued this classic. Today, use the watery bullet-shaped Thanks it's M·A·C #540 to create an urban minimalist makeup look, perfectly interpreting the modern style.

【90s Urban Minimalist Style】

2000s [M·A·C Millennium Y2K Style]

Entering the new era of 2000, diverse and strong colors were infinitely magnified. The popularity of the hot girl style in the European and American pop music circles at that time promoted this style to the world. At the same time, M·A·C became a favorite trend brand of makeup lovers in the 2000s with its rich and diverse colors. It launched a variety of wanton and flamboyant lip colors, breaking through the eye-catching pink tone, as an unforgettable masterpiece of pop culture - the millennial Y2K aesthetic, which opened up the infinite reverie of people's futuristic makeup that was unique to that era. Now, 20 years later, M·A·C follows the retro trend and launches the millennial Y2K style makeup, which collides with bright colors to create a strong visual impact. The bold and contrasting bubble gum pink lip color matte big bullet CANDY YUM YUM #601 injects individual and arbitrary colors into the overall makeup.

【2000s Millennium Y2K Style】

2010s [M·A·C popular Chinese style]

As the "Ancient Sounds" sounded at the opening ceremony of the 2008 Beijing Olympics, the huge historical scroll slowly opened, and the splendid civilization of the mysterious oriental country - China leapt onto the world stage. Oriental aesthetics shined in the 2010s, and M·A·C's elegant maple leaf orange-brown lipsticks created exquisite oriental makeup, which brought Chinese charm to life and shone brightly. Traditional oriental art inspiration returns in 2024, and M·A·C's DEVOTED TO CHILI #991 chili pepper once again sets off a trend of oriental aesthetics.

["2010 popular Chinese style"]

2020s [M·A·C ABG Asian Style]

For 40 years, M·A·C has supported bold individual expression of diversity and plurality. Since the 2020s, the ABG style from California has swept the world, breaking through the traditional stereotypes of Asian girls - showing a "unpleasant" and cool temperament, which is a sharp declaration of Asian girls to pursue their true self and bravely express themselves. With the personal performance of many pop music idols and the rapid spread of social media, young girls around the world have followed and imitated the sweet and cool makeup of Asians. M·A·C can use its keen fashion sense to interpret its unique insights into the ABG Asian style and renew the color item that leads this trend - the matte big bullet CAVIAR#678 villain. Breaking away from the traditional red tone, the subversive trendy black brings a different kind of exquisite and rich color, cold and free and unconventional to create a charming mixed-race ABG makeup.

【ABG Asian Style in the 2020s】

2024 marks the beginning of the M·A·C light satin era

M·A·C has been leading the trend for 40 years, creating countless cutting-edge makeup looks that sparked discussion. In 2024, M·A·C will open a new era of makeup with its new light satin "bullet". Retro elements are once again popular among the public, integrating the 90s satin style with the creative inspiration of contemporary innovative makeup, expressing the bold colors of the heart in a high-profile manner. M·A·C's new light satin "bullet" has a silky creamy texture that makes delicate lips fuller, smoother, and more outstanding, bringing a stunning new light lip makeup effect, leading the [light satin] style fashion.

【M·A·C 40th Anniversary】

About M·A·C:

M·A·C (M·A·C means artistic makeup), the global authority on professional makeup, was founded in Toronto, Canada in 1984 and is now affiliated with the Estée Lauder Group. M·A·C supports diversity and self-individuality, serving people of all ages, races and genders. With its outstanding professional makeup products, it is highly sought after by professional makeup artists, models, photographers, media and other professional authorities. M·A·C is active in creating makeup trends and collaborates with iconic figures and artists in various fields. M·A·C can be found on and off the global screen and backstage at top shows. In addition, the brand has the courage to assume social responsibility and actively participates in charity. To date, M·A·C has entered more than 130 countries and regions.