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Volkswagen Design Tour Debuts in Beijing

2024-08-23

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After its successful debut at the 2024 Beijing International Auto Show, the ID. CODE concept car will make its debut at this tour, with multiple models to be exhibited in different cities, including the all-new Tiguan L Pro and the all-new Magotan, as well as the newly released ID. Yuzhong, a variety of pure electric ID. family models - the renewed ID.3 Smart and ID.4 X Smart, ID.4 CROZZ, ID.6 CROZZ, ID.7 VIZZION and ID. BUZZ, as well as the popular fuel models Lanxun and Lanjing.

Stefan Mecha, CEO of Volkswagen Passenger Cars China, said: "ID. CODE not only decodes Volkswagen's vision of future travel, but also truly embodies the new DNA we have created for China - equipped with rich intelligent connected functions and adopting a new design language. This concept car is another proof of our implementation of the 'In China, for China' strategy. The positive feedback from Chinese consumers also shows that Volkswagen's new Chinese DNA has injected more power into the brand's future travel."

Jochen Sengpiehl, Chief Marketing Officer of Volkswagen China, said: "Volkswagen is renowned worldwide for its many classic models, and design has always been one of our core brand values. Through the ID. CODE concept car, Volkswagen presents future design and technology that is within reach. This tour provides an immersive brand experience, allowing visitors to experience our new DNA tailored for the Chinese market."

ID. CODE inspires Volkswagen's future car design in the era of intelligent connected cars through a new design language and forward-looking technology. ID. CODE's new mobile living space combines the real and virtual worlds to bring a new all-round immersive travel experience. The Wide-R curved display screen that spans the width of the car can present realistic 3D scenes, and the window widgets can also display information such as weather forecasts, battery status and navigation maps. The four independent first-class seats can be rotated and adjusted according to different driving modes. For example, in L4 autonomous driving mode, the steering wheel will automatically retract, and the front seats can be rotated 180 degrees to the sleeping position, creating a comfortable resting space for long-distance travel.

The anthropomorphic AI assistant can provide a variety of practical information and reminders, becoming a perfect "co-pilot", and can also move from the interior of the car to the translucent display screen of the new smart interactive windows on both sides of the car body. Through the new generation of AI smart lighting and display system, the ID. CODE body has become a practical smart human-computer interaction interface.

During the tour, Volkswagen will showcase the latest models in its current product lineup. These models adopt a user-centric design and fully upgraded digital systems, equipped with intuitive and easy-to-use intelligent networking functions and advanced intelligent driving assistance systems. Tiguan L Pro and the new generation Magotan adopt a new digital cockpit, equipped with a 15-inch high-definition 2K floating central control screen, a new human-computer interaction system, an AI smart assistant and an 11.6-inch co-pilot entertainment screen, and apply a smarter and more convenient L2+ intelligent driving assistance system. The ID. with a gold logo combines a bold and expressive coupe SUV design with an excellent intelligent system. It is equipped with UNYX.OS's advanced human-computer interaction system, a smart cockpit and an AI smart partner with a 3D image, and integrates a large language model to ensure seamless communication and smooth interaction between users and vehicles.

During the exhibitions in different cities, visitors can experience the various models of the pure electric ID. family up close, including the new ID.3 Smart and ID.4 X Smart, ID.4 CROZZ, ID.6 CROZZ, ID.7 VIZZION and the much-anticipated ID. BUZZ. In addition, Volkswagen will also exhibit fuel-powered models with greatly improved energy efficiency and digitalization, such as the B-class SUVs Lanjing and Lanxun.

Entering the Volkswagen Inspiration Design Space with the theme of "Inspiration on the New", the audience will embark on an interactive journey starting from the Inspiration Tunnel, and feel the source of inspiration behind Volkswagen's design through the inspiration kaleidoscope. Afterwards, the audience will come to the ID. CODE Future Vision Exhibition Space, where the more than 270-degree LED surround screen creates an immersive audio-visual experience, allowing the audience to intuitively understand the Volkswagen brand's new Chinese DNA that guides the future design and technology direction. The end of the journey is the Creative Studio, where the tours in different cities will display a variety of Volkswagen fuel and pure electric models. The design inspiration window in the space displays pictures of classic models such as the Beetle and T1, highlighting the brand's timeless design heritage. On-site audiences can also fully inspire their design inspiration by participating in the AI ​​photo taking and car drawing interactive experience, create their own dream car model, and take photos with the exhibition car.