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Xia Yiping, CEO of Jiyue, criticized the PR manager for "blasting Lei Jun for losing money by selling cars"

2024-08-22

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Phoenix Technology News, August 22: In response to the fact that Xu Jiye, the public relations director of Jiyue Auto, criticized "Xiaomi Auto and Lei Jun for losing money selling cars" in his WeChat Moments, Jiyue CEO Xia Yiping sent an internal letter to report the punishment. Xia Yiping said in the internal letter,This statement does not represent the company's views, nor is it in line with our values.

The internal letter instructed the relevant departments of the company to severely criticize Xu Jiye, and further required everyone to strictly abide by the company's communication discipline, not to make irresponsible comments about friendly companies, and not to spread remarks that are contrary to the company's values.

The following is the full text of the internal letter:

Dear students of Jidu:

This afternoon, I learned that our company's public relations director Xu Jieye made a statement against a competitor on his personal WeChat Moments, which was screenshoted and widely circulated by many media outlets, causing adverse effects.

First of all, this statement does not represent the company's views, nor is it in line with our values. I have instructed the relevant departments of the company to severely criticize it, and further require everyone to strictly abide by the company's communication discipline, not to make irresponsible comments about friendly competitors, and not to spread remarks that are contrary to the company's values.

In fact, every one of us who is an entrepreneur on the journey of car manufacturing and every company striving for the rise of China's new energy vehicles has achieved this with great difficulty and deserves respect.

It is difficult for a person to make a move alone, but it is easy for a group of people to move forward! I hope every Jidu person will take this as a reminder; support and help each other on the road of China's new energy vehicle development for which we are all working together!

Thanks

Xia Yiping