Mead Johnson joins hands with Kidswant to advocate "nutrition and exercise" scientific parenting, and brings together "Asian Driving God" Zhang Jingkun to break through with his strength!
2024-08-22
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The Olympic Games, held every four years, have come to an end. Countless stories of struggle and breakthroughs have been written and recorded in Paris. In the cycling event, the Chinese team has achieved many outstanding results.
Among them, Chinese athlete Deng Yawen won the women's freestyle BMX park race, which was the first time that the Chinese team won an Olympic gold medal in this event; in the men's road cycling race, Chinese athlete Lv Xianjing rode for nearly 7 hours, becoming the first Chinese athlete to finish the race in nearly 30 years.
Zhang Jingkun, the holder of three Guinness World Records and the "Asian Driving God", has clearly felt that there has been a "cycling fever" in the country in recent years, and the popularity of cycling among young children is becoming increasingly higher.
From August 9th to 11th, Mead Johnson, an internationally renowned maternal and infant nutrition brand, joined hands with Little Car God and Kidswant to host the Asian Car King Contest at the Hangzhou International Expo Center, attracting more than 3,000 babies to participate. Zhang Jingkun appeared as the Mead Johnson Leap Forward Ambassador, sharing his personal experience of breakthroughs through strength, encouraging children to fully enjoy the benefits of scientific exercise and real and effective nutrition, unleash their potential and grow rapidly.
From being an underdog to becoming a multiple world record holder, Zhang Jingkun's cycling career has been full of ups and downs. Recently, he was interviewed by Times Finance.
The three-day Asian Car King Competition attracted more than 3,000 children from all over the world to participate
"The best martial artist in the racing world"
For Zhang Jingkun, cycling has been a sport that has run through almost every stage of his life and has also brought him many labels.
He is what Jackie Chan calls "the best stuntman in the racing world", a "ladder dancer" who can jump up 999 steps in 20 minutes, has won multiple cycling championships, and broken three Guinness World Records.
Over the past 20 years, Zhang Jingkun has been writing stories of continuous breakthroughs. When he was young, he fought against opposition from all sides and insisted on cycling. After becoming famous, he challenged records one after another. After being seriously injured, he overcame physical and psychological barriers and returned to the arena. "The true meaning of my life is to keep cycling. This is my ultimate goal," he said.
Zhang Jingkun became interested in cycling at the age of 10. That year, he received a second-hand mountain bike from his father.
Zhang Jingkun shows off his skills at the Asian Racing King Contest
Unlike today's hot cycling atmosphere, climbing cycling was less popular in China 20 years ago. Born in a military family, his obsession with cycling did not receive the understanding and support of his family. In addition, Zhang Jingkun also had to overcome the problem of lack of special venues and professional guidance.
He could only rely on his senses to imitate the movements of foreign athletes, practicing day after day in parks and squares, and seeking advice from industry masters during winter and summer vacations. Due to the high difficulty of stunts, falling down is commonplace for Zhang Jingkun. But he firmly believes that as long as he accumulates strength, he can break through himself.
In 2007, 17-year-old Zhang Jingkun took to the field and won the championship of Shandong Province Climbing Cycling Juvenile Group; two years later, he won the runner-up in the National Climbing Cycling Championship and started his career as a professional athlete.
"Challenging the limits of the rider's physical fitness and skills" is the requirement he set for himself. Since then, Zhang Jingkun has continued to break through, breaking the national record for the height of a climbing bicycle side jump and becoming the first Chinese athlete to finish the French mountain bike "Super Avalanche Downhill Race".
In 2022, Zhang Jingkun successfully challenged the "most rear-wheel dolphin jumps in one minute" and broke the Guinness World Record with 14 up and down jumps.
As a coach and a father
Today, Zhang Jingkun is not only a driver who continues to make breakthroughs on the track, but also has more identities.
As the first person in China to climb bicycles, Zhang Jingkun became a professional mountain bike coach in order to share his experience in cycling with more enthusiasts. Today, he has millions of fans on social platforms. After becoming a father of two children, he has poured his experience in sports and coaching into his children.
"I hope he loves sports and has a strong body," said Zhang Jingkun. He knows very well how to use professional training methods to unleash the child's sports potential, and in this process, scientific nutrition is particularly important. With a "tiger dad" by his side, Zhang Jingkun's child has developed well and has become a balance bike player at a young age.
Zhang Jingkun shared his parenting experience at the event
Zhang Jingkun revealed that he and his wife chose Mead Johnson Enfamil for their child after a comprehensive comparison. He said that as an athlete, he values the scientific nature of the formula more. Mead Johnson has a 119-year history, more than 1,080 global patents and 100 scientific research results. Among them, Mead Johnson Enfamil has 43 scientific evidences[1], which can give babies full protection and keep their bodies strong from an early age. It is reported that this year's fully upgraded Mead Johnson Enfamil new national standard series contains 57 times[2] lactoferrin PLUS nutritional group and 90%[3] milk gold natural essence, which can help babies improve their protection and recover faster from fewer infections.
In fact, in the growth process of a newborn, there is a very important concept called "the first 1000 days of life", that is, from the fetal period of a woman's pregnancy (270 days) to the two years after the child is born (730 days), which is listed by the World Health Organization as a window of opportunity for a person's growth and development.
This stage is a critical period for the development of the newborn's body and brain, especially the differentiation of brain cells, which has almost reached 80% of that of adults. Providing adequate nutrition to the baby at this stage can lay a solid foundation for healthy growth in the future.
Zhang Jingkun's parenting philosophy coincides with Mead Johnson's. In May this year, Mead Johnson China announced the launch of the Little Car God Balance Car National Tour Competition, joining hands with more than 40,000 babies from all over the country to carry out balance car competitions, and jointly advocating the scientific parenting concept of "nutrition + exercise" with partners. During the Olympic season, Mead Johnson joined hands with Little Car God and Kidswant to hold the Asian Car King Competition, which attracted more than 3,000 babies from all over the country to participate.
Yu Liang, an Olympic champion nutritionist and national registered nutritionist, also highly affirmed the parenting concept of giving equal importance to nutrition and exercise at the Guangzhou launch ceremony of the Balance Bike National Tour. He believes that the sport of balance bike is a very good exercise for the baby's physical strength, brain power and coordination ability. Among them, scientific nutrition support is indispensable.
Children experience sports games set up by Mead Johnson and Kidswant on site, and break through with their strength
Breakthrough through accumulation with strength
As those born in the 1990s and 1995s begin to become parents, they pay more attention to scientific parenting and have more comprehensive requirements for milk powder nutrition.
In February 2023, the strictest "new national standard" for milk powder in history was released, which put forward higher requirements on the brand's R&D capabilities, and infant formula milk powder entered a new round of competition. The high standards of the new national standard for various milk powder ingredients also triggered a new round of formula upgrades.
In order to meet the nutritional needs of the new generation of parents and infants, Mead Johnson continues to innovate milk powder formulas. Whether the formula can truly and effectively solve the parenting issues that Chinese parents are concerned about, such as protection, brain power, and intestinal comfort, is the key to formula development, and this is also what Mead Johnson always pays attention to when developing new national standard formulas. In March this year, new national standard products such as Mead Johnson Enfamil, Enfamil, and Enfamil were launched one after another, and the formula advantages were praised by many authoritative experts.
Behind this is the accumulated scientific research strength. Take Mead Johnson Enfamil as an example. Enfamil is the first Mead Johnson infant formula rich in lactoferrin and milk fat globule membrane. This product is rarely supported by scientific evidence from Chinese babies. A scientific empirical study published in the international authoritative journal "Journal of Pediatrics" shows that Chinese babies fed with Mead Johnson Enfamil infant formula in the first year after birth (14 to 365 days after birth) had a diarrhea incidence and respiratory infection rate that was more than 20% lower than that of the control group. The empirical formula helps babies improve their protection, which is why "fewer infections and faster recovery" has become a unique product advantage of Mead Johnson Enfamil.
In addition, as the world's leading brain nutrition brand, Mead Johnson Prime, the newly upgraded formula of the new national standard has been proven to effectively support the improvement of children's concentration, cognition and language skills; the real effect of Mead Johnson Pro-Soo has been unanimously recognized by hundreds of nutritionists, and the PHP hydrolyzed micro-protein comfortable lactose formula can help relieve stomach discomfort 24 hours a day.
Behind every breakthrough is the proven strength of R&D. Zhang Jingkun said: "All breakthroughs require long-term accumulation. After sufficient accumulation in the professional field, breakthroughs are natural." This also perfectly explains the connotation of breakthroughs based on strength.
[1] The formula and ingredients of LANZHEN have 43 scientific evidences
[2] It means that the content of key nutrients in Lanzhen (such as lactoferrin, probiotic Bb-12, yeast β-glucan, etc.) is 57 times that of cow's milk. Yin Shian, ed., 2021; Yang Yuexin, ed., 2019; Shi Y, et al., 2021; Yang B, et al., 2021.
[3] MFGM protein in cow's milk accounts for about 90% of the total protein in cow's milk; Hettinga K, et al., 2011. Natural and precious golden nutrients extracted from cow's milk
