London Fashion Week official schedule announced: JD.com may participate
2024-08-22
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Recently, the official schedule of London Fashion Week 2024 was announced. Some netizens found the word "JINGDONG" in the official schedule. The schedule information shows that "JINGDONG" will appear together with HAZZYS, Ellassay, Marisfrolg, Pure Tea and other brands at 9 am London time on September 15. Some netizens speculated that "JINGDONG" may be JD.com, a well-known domestic e-commerce platform. If the news is true, this will be JD.com's sixth participation in the international fashion week.
As of press time, JD.com has not yet responded to this matter.
It is understood that this is not the first time that JD.com has participated in an international fashion week. From 2019 to 2022, it served as the only retail partner in China for London Fashion Week, providing international emerging designers with a convenient online channel to reach Chinese consumers.
According to an insider of JD.com, in the second half of this year, JD.com will focus on the apparel category and invest a lot of resources. In fact, in recent years, JD.com has been continuously improving the ecological construction in the fashion field. So far, JD.com has successively welcomed many big brands such as LV, GUCCI, Bulgari, BOTTEGA VENETA, and has reached strategic cooperation with world-renowned fashion groups such as Inditex, H&M, and GAP.
