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On August 16, the first Polestar brand experience center in China, the Polestar Shanghai Experience Center, opened grandly on Guyi Road in the central area of ​​Shanghai. The event was packed with friends. With the theme of "purity", the guests had a hearty conversation. Well-known writer and publisher Xu Zhiyuan attended the event. Wan Xiaolan, secretary of the Party Working Committee of Xujiahui Street, Zhong Qian, director of Tianlin Street Office, and Hua Xin, chairman of Xujiahui Mall Group, attended the store opening ribbon-cutting ceremony. Li Donghui, CEO of Geely Holding Group and member of the Polestar Board of Directors, also sent blessings to Polestar. Shen Ziyu, chairman and CEO of Polestar Technology, and Qin Peiji, COO of Polestar Technology, attended the event and delivered speeches.

Born global, the top-selling brand exported to the United States

Born out of Volvo Cars' high-performance division, Polestar has expanded into 27 countries around the world since it was announced in 2017 as an independent high-performance luxury brand. Currently, Polestar is not only the top-selling brand in the United States, but also ranked second in China's exports to Europe in 2023. In 2024, Polestar's sales ranked among the top five pure electric luxury brands in 15 European countries, with cumulative global sales of 200,000 vehicles. So far, Polestar has established 192 retail outlets and 1,149 service points around the world, and plans to enter seven new markets in 2025, including France, the Czech Republic, Slovakia, Hungary, Poland, Thailand and Brazil, which will also expand Polestar's global market to 34 countries and regions.

As a global luxury car brand, Polestar is the bridgehead for Geely Group to lay out its globalization strategy in advance, and has important and special strategic significance for the future global development of Geely Group. Li Donghui, CEO of Geely Holding Group, expressed his strong support for Polestar. He said: "As the 'big boss' of Polestar, we will unswervingly support Polestar's independent development in the world and China, provide Polestar with comprehensive operational, technical and financial support, and participate in Polestar's financing plan in a timely manner. Geely's strong technical strength, advantageous resources, and competitive supply chain system will be fully open to Polestar, bringing more and better products and services to global users."

At the event, Shen Ziyu, Chairman and CEO of Polestar Technologies, said: "Polestar combines the advantages of global top resources and forward-looking localized intelligent layout, and naturally has an intelligent competitive advantage. Polestar is one of the few car companies with global layout capabilities and is also a key link in Geely's globalization. Polestar 3 has recently started production in South Carolina, USA, and Polestar 4 will also be produced in South Korea in mid-2025."

Accelerate localization and develop models more suitable for China

Polestar is a global luxury new energy brand that truly embraces Chinese technology in-depth and actively, and it is also a brand that truly implements local development. In the process of promoting localization, intelligence has a natural advantage. In 2023, Polestar and Meizu will join forces to establish a strategic joint venture, Polestar Technology, to empower leading technology. Polestar Technology strongly integrates Polestar's advantages in design and product performance, as well as Meizu Group's forward-looking layout in software and consumer electronic hardware development, to help Polestar continue to exert its strength in the Chinese new energy vehicle market and lead the 3.0 intelligent era of automotive development.

In the future, Polestar will take advantage of the industrialization advantages of the Chinese market and the guidance of intelligent technology to continue to develop and launch more intelligent, localized and more suitable models for the Chinese market to meet the diverse travel needs of domestic users. Among them, Polestar 7 and Polestar 8 are under planning and are expected to be launched in the next two years.

Let everything be pure, and the guiding star that resonates with your heart

As a luxury brand born in Northern Europe, Polestar always emphasizes "people-oriented". Starting from the most authentic spiritual needs and vehicle usage scenarios of people, Polestar polishes each product to the ultimate purity, providing users with good cars with pure design, pure driving control, and pure safety. Everyone has a North Star in their heart. It is a beautiful corner in the heart that shines with eternal starlight. It is pure and bright without any impurities and distractions. It is the source of the heart. Following the purest guidance in their hearts is the driving force for them to dare to challenge secular conventions and constantly surpass their own limits. Polestar believes that every user's life is as bright as the starry sky, but the North Star in their heart is the only guide.

With the car-making concept of "making everything pure", Polestar has established its own differentiated characteristics in the field of new energy vehicles. At the event, Qin Peiji, COO of Polestar Technology, said: "For a luxury brand, a strong brand is the most powerful guarantee for a company to survive cycles and operate sustainably. Perfect product planning and deep technical reserves give us the confidence to face future challenges. A strong brand moat can help us go further. Polestar is the only car brand that can be called "pure", and is committed to becoming a guiding star that resonates with the hearts of users. Starting from the real needs of drivers for cars, creating a truly pure and good car for users is Polestar's unchanging original intention."

Polestar owners are very young, they have rich imagination and creativity, and they are engaged in more diverse fields. Among them are photographers, artists, sound designers, jewelry designers, rocket engineers, etc. They have firm inner guidance and strong self-drive, and they pursue their inner passion purely. In the sharing and communication session, the well-known writer and publisher Xu Zhiyuan, as a representative of "pure life", also expressed his strong recognition of Polestar's concept of "making everything pure", and shared his pure attitude towards life and unique life experience from a unique perspective.