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The speed of ETF issuance has slowed down significantly recently, with only 5 ETFs reported since July. It is found that some fund companies have recently begun to invest in traditional broad-based products such as the CSI 300 ETF, CSI 500 ETF, and SSE 50 ETF, joining the fierce homogeneous competition of broad-based ETFs.

The reporter interviewed several industry organizations and learned that in order to continuously improve the ETF product spectrum, broad-based ETFs have become the inevitable choice of most fund companies. Moreover, broad-based ETFs have a wider range of holdings and a higher degree of portfolio risk dispersion. In the past two years, they have been the "main force" of ETF market growth. In order to increase their own market share, fund companies will continue to deploy these broad-based products.

Although most broad-based ETFs can currently attract individual investors and small institutional investors through comparative advantages such as fees, industry insiders admit that it is actually a very long process for fund companies to do a good job in the daily operation of broad-based ETFs by reducing fees, increasing market-making investment, and increasing marketing and publicity. Especially in the environment of reducing commissions and fees, reducing costs and increasing efficiency in the industry, the difficulty of operation will be further increased. In the field of broad-based products with significant first-mover advantages, "latecomers" need to find their own competitive advantages and positioning. (China Securities Journal)