Mango Super Media's revenue in the first half of the year was 6.96 billion yuan, and it launched the first variety show "Track Manager"
2024-08-22
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
Changsha Evening News Changsha on Palm August 21st (All-media reporter Fan Honghuan) On the evening of August 21st, listed Hunan enterprise Mango Super Media disclosed its 2024 semi-annual report. Data showed that the company achieved revenue of 6.96 billion yuan in the first half of the year, a year-on-year increase of 2.46%, and operating profit of 1.233 billion yuan, a year-on-year increase of 2.15%.
Members become Mango TV's "Best Partners"
The reporter noted that in the first half of the year, the company's membership revenue reached 2.486 billion yuan, a year-on-year increase of 26.74%, accounting for half of the revenue of the Internet video business. "The continued rapid growth of the membership business is mainly due to Mango TV's long-term cultivation of high-quality content and membership rights system." The company said.
During the reporting period, hit variety shows such as "Singer 2024" and popular dramas such as "The Legend of Phoenixes" have effectively driven the rapid growth of membership.
In addition, Mango TV has also strengthened its membership rights system. During the reporting period, Mango TV launched more than 300 membership benefits, and innovated member value-added services through program recording tickets and other means. Mango TV also launched the first member-customized variety show brand "Xiao Fun Zong" in the domestic variety show industry, officially transforming to To C variety shows.
"Track Manager" focuses on popular variety show IP
It is worth looking forward to that Mango TV has also launched a "track manager" system to deepen the refined management of variety show teams, implement "track-based" management of content development and production, and divide multiple variety show tracks such as stage competition. In the second half of the year, key programs such as "Breaking the Thorns 4", "Flowers and Youth 6", and "Sound of Life: Hong Kong Music Season 2" will lay a solid foundation for hit variety shows.
In terms of film and television dramas, the company has more than 80 films and TV dramas in reserve, and the content investment has gradually achieved scale effect. In order to promote the further development of short-form content, Mango Super Media has innovated its system and mechanism, established a micro-innovation center, focused on the layout of horizontal screen boutique dramas, mini-program dramas, interactive content, and micro-variety shows, and vigorously promoted the Mango short drama "Spark Plan".
It is understood that since the beginning of this year, Mango TV has launched the "Mango Short Drama" vertical screen short drama channel, and has launched more than 150 vertical screen short dramas in total. It is expected to launch no less than 300 high-quality vertical screen short dramas throughout the year.
Cultivate new quality productivity in the cultural field
It is worth noting that Mango TV is also accelerating its exploration of new technologies such as AI. On August 19, Mango TV's digital cultural and museum platform "Shanhai" APP was launched, with nearly 10,000 cultural relics launched for the first time. Recently, Mango TV's large model has also officially passed the Central Cyberspace Administration's generative artificial intelligence (large language model) filing review. The model will make breakthroughs in video generation and is expected to be applied to short drama production and C-end content interactive products within this year.
In addition, Mango TV has been vigorously expanding its international communication territory since this year. Data shows that under the dual measures of the "Mango Going Global 2024 Action Plan" and the Mango TV International APP "Double Plan", Mango TV International APP currently covers 195 countries and regions around the world, with downloads exceeding 190 million, and is expected to reach 260 million by the end of the year, doubling year-on-year.
The company said that Mango TV International APP's global "doubling plan" will use Southeast Asia as a bridgehead, leap to the Middle East, Africa, Europe and the United States, and gradually enter the mainstream communities in Europe and the United States.
