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Can “Chinese medicinal food” continue to be popular?

2024-08-21

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Tangerine peel old-fashioned cocktail, tangerine peel cookies, red wine longan bread, longan and black sesame toast... For people who are gradually paying attention to health preservation, some businesses have launched coffee, bread, biscuits and other foods containing Chinese herbal ingredients.

This type of food can also be seen for sale on the streets of Chengdu. A reporter from Chengdu Business Daily-Red Star News recently found through interviews that the prices of various types of Chinese herbal health foods usually range from a dozen yuan to forty or fifty yuan, and the highest ones can be over a hundred yuan. Compared with the high price, can the Chinese herbal ingredients in the food achieve health effects? Does the taste meet consumer preferences? Industry insiders said that in order for this type of food to sell well, in addition to the continuous publicity effect, the flavor and taste itself are very important.

Chinese herbal medicine is hot-selling, some are trying new things, some focus on health

At noon on the 18th, Ms. Gao, who works in sales, came to Tong Ren Tang on Chunxi Road with a parasol and walked into the Zhima Health brand store inside. She said to her phone, "What food do you want to buy? There are ordinary bread, healthy bread, wolfberry coffee, and healthy milk tea."

It turned out that Ms. Gao was on a video call with her colleague, and she quickly placed an order and paid.