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Editor: Ye Jinyan

Produced by: Deepnet·Tencent News Xiaoman Studio

On August 20, netizens photographed Yu Chengdong, Huawei's executive director, chairman of the Terminal BG, and chairman of the Intelligent Automotive Solutions BU, appearing at an Honor experience store at an airport during a business trip. From the picture, we can see that Yu Chengdong is experiencing the Honor Magic V Flip, the first small folding phone launched by Honor in June.

In response to this, Honor China CMO reposted this Weibo and responded: Thank you Mr. Yu for your concern.

Unlike Huawei, which launched its first small folding phone P50 Pocket at the end of 2021, Honor only launched its first up-and-down folding phone (small folding), Honor Magic V Flip, in June this year.

Compared with other small folding phones from other manufacturers, the Honor Magic V Flip has two major features. The first is the extra-large external screen. The 4-inch external screen is the largest among many small folding brands. For example, the external screen of Huawei Pocket 2 is only 1.15 inches. The second is the emphasis on the integration of fashion and technology.

Why does Honor Magic V Flip use a large external screen? Honor CEO Zhao Ming said in an interview with Deep Net, "Because the external screen of previous small folding mobile phones was not widely used, users had to open it frequently when using the phone. The Honor Magic V Flip has a 4-inch external screen, which allows users to interact and use the phone directly in the folded state without opening it. When the external screen can really be used as the main screen, the value proposition of the small folding phone will emerge."

Data shows that due to the hot shipments of Honor Magic V Flip, Honor's foldable screen mobile phone sales increased by 179% during the 618 period.

Since OPPO and vivo have not yet launched small foldable phones this year, Honor's Magic V Flip will be the main competitor of Huawei's small foldable phones.

In the small foldable phone market, Huawei launched the first small foldable phone (folding up and down) in the nova series, nova Flip, on August 5, equipped with the Kirin 8000 processor.

In terms of price, the starting price of Huawei nova Flip (5,288 yuan) is significantly higher than the starting price of Honor Magic V Flip (4,999 yuan).

Regarding the price of Honor Magic V Flip, Zhao Ming revealed, "Honor has invested heavily in each folding screen. Only when the shipment volume of Magic V Flip reaches one million levels can it achieve a break-even point."

As one of the few competitors in the small folding phone market, it is reasonable for Yu Chengdong to show up at the Honor store to experience the small folding phone. In this regard, some netizens joked that Yu Chengdong still can't let go of Honor?

After all, foldable phones will continue to maintain high-digit growth in the next five years.

Wang Jiping, vice president of IDC China, once predicted to Deep Web that "this year, the global sales of foldable phones will be about 78 million, and the domestic foldable phone market capacity will exceed 10 million. In the next five years, foldable phones will maintain double-digit growth."