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IT Home reported on August 21 that Google just released the Pixel 9 series of mobile phones last week, and the first batch of orders will soon begin to be delivered. However, in addition to the mobile phone itself, the new packaging design has also attracted attention.

In recent years, Google has been committed to environmental protection and has used a large amount of recycled plastic in its hardware and accessories. The packaging also follows this concept, mainly cardboard, with very little plastic.The Pixel 9 series goes a step further and has completely plastic-free packaging, also including packaging for other product lines such as Nest and Fitbit.

However, the new packaging design has also attracted a lot of doubts. Unlike the exquisite packaging design of Pixel 8, the packaging of Pixel 9 adopts a more plain design, with a sliding paper sleeve on the outside and a paper box on the inside, giving people a strong sense of "recycled materials". Although Google hopes to convey the concept of environmental protection, for a flagship phone priced at more than US$800 (IT Home Note: Currently about RMB 5,711), such packaging inevitably gives a cheap feeling.

Nevertheless, Google emphasized their innovation in materials.Includes a stronger and more durable outer box paper and an improved molded fiber pulp inner trayThe application of these new materials makes completely plastic-free packaging possible.