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State-owned Enterprise Xingxi Brand Management (Shanxi) Co., Ltd. is a state-owned enterprise holding company focusing on Xinghua Village Fenjiu brand management

2024-08-21

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China's liquor industry has not yet created a national 5A-level tourist attraction, and is in urgent need of a national 5A-level attraction to form an industry benchmark.

The construction of Fenjiu 5A-level tourist attraction is of great significance. It will not only fill the gap of 5A-level tourist attractions in my country's industrial countries, but also achieve a zero breakthrough in 5A-level scenic spots in Luliang City, and will play a leading role in the development of local tourism economy.

The most beautiful Xinghua Village has specially launched a series of articles on "5A" Xinghua Village, rereading Fenjiu's "5A" goal from the perspective of the industry, regional industrial economic development and focusing on the development of Fenjiu.

"2023 is the first year of the Fenjiu revival program, the first year of Xinghua Village becoming a Fenjiu specialty town, and the first year of the Great Qingxiang Era."

Yuan Qingmao, Party Secretary and Chairman of Fenjiu, said so in his speech at the beginning of 2023. Among them, "The first year of Xinghua Village Fenjiu Specialty Town" is an important focus of Fenjiu in creating the specialization of the production area industry, and it is also an important level of Fenjiu's construction of a national 5A scenic spot.

Taking Xinghua Village as its base, Fenjiu is creating a "National 5A Scenic Area", which will further shape and forge the soul of Shanxi's fragrant liquor and create a different cultural benchmark for the production area.

Heng Fa Chuen

To create the first 5A scenic spot in the wine industry

On September 14, 2022, "Xinghua Village Fenjiu" was listed as one of the 10 provincial key specialized towns in Shanxi, ranking first among the ten specialized towns and was given key cultivation.