[Video] Tennis skirts become the "new work clothes" and are popular in the female consumer market
2024-08-20
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Tennis Skirt
Yangzi Evening News Network, August 20 (Reporter Jiang Jingyi, Intern Yang Kaili, Lu Yuxin) Although the Paris Olympics have closed, the "tennis economy" is still very "hot". Among them, tennis skirts have replaced yoga pants and become the "new favorite" of female consumers. Yangzi Evening News/Ziniu News reporters visited many supermarkets in Nanjing, and many stores have seen a significant increase in sales of tennis skirts this summer. Although many girls do not play tennis, it does not prevent tennis skirts from entering the office.
The reporter visited MixC and Deji Plaza in Nanjing and visited many well-known sports brand stores such as lululemon, Wilson, Nike, and Fila. During the visit, the reporter found that among these sports brand stores, lululemon and Wilson have more styles and colors of tennis skirts. The staff of the two stores said that the sales of tennis skirts have always been good, but due to the influence of Zheng Qinwen's victory in the Paris Olympics, the sales have increased compared with before. Although the colors and styles of tennis skirts in other physical stores are relatively limited, the staff told reporters that tennis skirts have been selling well since this summer and are one of the best-selling products in the store.
As for the price, the cheapest style in Lululemon stores is priced at 580 yuan, and most tennis skirts are priced between 700 yuan and 800 yuan. The reporter observed that the fabrics used for tennis skirts in the store are mostly a kind of technological fabric called Swift. In other stores such as Wilson and Nike, the prices of tennis skirts in the store are also mostly between 500 and 600 yuan, and they are mostly made of nylon and spandex or polyester fiber and spandex.
Tennis Skirt
In addition, compared with physical stores, the online sales of tennis skirts from many sports brands have richer colors, models and styles, and the sales volume is also very considerable. As of now, the sales volume of accordion pleated high-waist tennis skirts in lululemon's official flagship store on Taobao has exceeded 4,000, and the sales volume of pleated tennis skirts in Nike's official flagship store on Taobao has reached 10,000+.
“Even if you can’t play tennis, you can still wear a tennis skirt.” Ms. Lin, born in the 2000s and a college student, appreciates the style and design of tennis skirts. “It’s easier to match with clothes and it’s easier to take pictures.” But as she is still at school, she will buy “substitute” products online for less than 200 yuan.
Ms. Wang, who was born in the 1990s, has been playing tennis for more than a year. Regarding the daily use of tennis skirts, Ms. Wang said that since tennis skirts are generally short, apart from the court, if they are worn in work scenes, it depends on the nature of the work, but tennis skirts are indeed a fashion. "Tennis skirts can show the advantages of women's body shape, and they will look better when paired with other clothes. It is a manifestation of fashion." Ms. Wang said.
Proofread by Tao Shangong
