Simba Xinxuan launched the "818 E-commerce Festival", with sales exceeding 10 million orders in a single event
2024-08-20
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On August 18, Xin Youzhi (nickname Simba), the founder of Xinxuan, started a special live broadcast of the "818 E-Commerce Festival". The total popularity of the whole event reached 68.4 million people, and the total sales volume exceeded 10.96 million items, setting off another consumption boom this summer.
Simba said in the live broadcast room that he would make "818" a new e-commerce promotion festival, just like Double Eleven and 618. Kuaishou platform also officially put the "Kuaishou 818 New Season" mid-year promotion on the agenda, which can be said to be a two-way rush.
818 is the 6th anniversary of Simba's live streaming sales. Simba said in the video that in the past 6 years, Xinxuan has developed rapidly. Many users have gone from middle school to college graduation, from unmarried to married with children. Many people have entrusted their important food, clothing, housing and transportation needs in life to Xinxuan. This trust and emotion has surpassed e-commerce.
At 10 a.m. on the 18th, Simba started broadcasting as expected, and more than 800,000 users flocked to the live broadcast room in one minute. Later, the maximum number of online users in the live broadcast room exceeded 3 million. Mobile phones are the most popular products in the school season. A Xiaomi mobile phone sold more than 137,000 units in Simba's live broadcast room in a few minutes, with sales exceeding 200 million. A folding screen mobile phone from Honor had a sales volume of more than 220 million yuan because of its surprising price. It is understood that a total of 8 popular single products in this live broadcast had sales of over 100 million yuan.
Making people's livelihood products more cost-effective and serving the people's livelihood has always been one of Simba's original intentions for live broadcasting. In this live broadcast, a product called Dettol laundry detergent sold 892,000 pieces with sales exceeding 110 million yuan. Simba's own cotton code sanitary napkins sold 549,000 pieces with sales exceeding 100 million yuan. Simba told users that cotton code has been fully upgraded and has reached medical-grade certification, so users can buy it with more confidence, hoping to bring health to more female users.
This summer, the demand of thousands of users in the fields of home appliances made Simba spend a lot of effort in product selection and price negotiation, and major brands also "competed" to the extreme. Among them, the price of the top-featured 10kg TCL washing machine and the double-door Hisense refrigerator were both reduced to more than 2,000 yuan, triggering a buying spree. The sales of both products exceeded 70 million yuan. The total sales of home appliances exceeded 160 million yuan, and the sales of home building materials exceeded 130 million yuan, which greatly satisfied the needs of users who were decorating their new homes.
This live broadcast covers personal care and beauty, clothing, mobile phones, daily necessities, fresh food, household appliances, maternal and child products and other categories, with nearly 300 products. Simba's humorous and relaxed style of bringing goods and the pulse ordering brought by the ultimate cost-effectiveness have made the live broadcast room perform the "inventory disappearance technique" countless times, and users are happy to shop while competing in hand speed and get their favorite products.
It is reported that Xinxuan was founded in 2017 and is a digital new retail company with supply chain as its core. Xinxuan adheres to the concept of inclusive retail, has created a C2M new retail digital supply chain system that links global brands, factories and industrial belts, and has built multiple business sectors such as supply chain management, celebrity incubation, and digital e-commerce, growing into a leading company in new retail and new formats.
Simba said that live streaming e-commerce has entered an era of competing in service. Xinxuan has been able to gain the continuous trust of users for 6 years, with a repurchase rate of 65%, because it has opened up the last stop to reach users with high-quality services. Xinxuan currently has more than 1,600 professional customer service personnel. In order to help users solve problems more efficiently, it has also set up a 100 million yuan user experience guarantee fund to relieve users of worries.
According to the latest news, Xinxuan's "818 E-Commerce Festival" is still ongoing. On the afternoon of August 19, Xinxuan anchor Dandan (Yang Runxin) sold 960,000 items in her first live broadcast, with sales exceeding 400 million yuan.
