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The skin is the largest organ in the human body. It has many functions, such as protecting the body, regulating body temperature, and resisting external stimuli and hazards. However, everyone's skin will become dirty under the influence of internal and external factors. On the one hand, the products of the skin's natural renewal process, such as old and dead keratinocytes, secreted sweat and oil, accumulate on the surface of the skin; on the other hand, the skin is also the part of the human body that is most vulnerable to pollution and damage. Dust in the air, various makeup residues and other daily dirt continue to accumulate, and even bad living habits such as staying up late for a long time. These will not only cause pores to be clogged, blackheads, acne, acne, etc., but also affect the skin's respiration and metabolism, making the skin dry, rough and dull.

Cleansing the skin regularly, especially washing it gently, is one of the important measures to ensure that the skin becomes a solid barrier and protects human health. Gently removing dirt and unwanted microorganisms on the surface of the skin, without damaging the skin barrier, keeps the skin hygienic and healthy, and can also promote the skin's respiration and metabolism, keeping the skin smooth, soft and shiny.

Skin cleansing is the first step in skin care and the basis for self-image management and facial, head and body beauty. At present, domestic consumers' understanding of skin cleansing is still insufficient, and there are cases of improper selection and use of cleansing products, and the scientific nature of cleansing needs to be improved.

Fully understanding the characteristics of Chinese skin, understanding the current development status of China's cleaning market, and in-depth analysis of consumers' cleaning needs will help domestic skin care brands start from the real consumption needs of Chinese people, optimize the performance of cleaning products, and better meet the skin cleaning needs of Chinese people.