news

On August 19, Feihe and JD.com successfully held the "Freshness Upgrade Feihe Dare to Promise" press conference, with "28-day fresh direct delivery" as the core, aiming to provide thousands of babies with fresher and higher-quality milk powder through dual upgrades of products and services. On the day of the event, Wu Fangshu, Director of Feihe's E-commerce Marketing Department, Guan Chenglong, Head of JD.com's Jiehu Maternal and Infant Marketing, and Gao Li, Head of Feihe's JD.com Channel Operations Department, attended the event, and celebrity mother Zhang Xinyi also came to support, witnessing another milestone of Feihe in the pursuit of fresh milk powder.

In recent years, with the upgrading of maternal and infant consumption demand, mothers have continuously increased their requirements for the "freshness" of milk powder. Feihe has insight into this point and launched the "28-day Fresh Plan" with JD.com last year, which won wide acclaim in the market. This year, in response to the eager needs of mothers, Feihe and JD.com once again launched the "28-day Fresh Direct Delivery" upgrade challenge. Feihe's fresh quality not only attracted many mothers to give thumbs up, but also rushed to the hot list of short video platforms. At this press conference, Feihe solemnly made the latest commitment to fresh upgrades.

At the press conference, in addition to inviting thousands of mothers who praised Feihe's freshness, Zhang Xinyi, a close friend of Feihe, also appeared as a mother to share her warm daily life with her baby and her own parenting philosophy. She emphasized that when choosing milk powder, the freshness and quality of milk powder are essential factors to consider. Zhang Xinyi said that Feihe is a national brand she trusts, and its concept of "28 days of fresh direct delivery" has won her heart. At the same time, she learned that Feihe has been deeply engaged in brain nutrition research and has cooperated with scientific research teams from Peking University and Harvard, so she also highly recognized Feihe's strength and professionalism.

At the press conference, Guan Chenglong, head of Jingdong Jiehu maternal and infant marketing, also introduced the cooperation results of Jingdong and Feihe on "28-day fresh direct delivery". He emphasized that Jingdong and Feihe have achieved the ultimate fresh experience from pasture to table with their intelligent supply chain system. Guan Chenglong said that Jingdong will continue to rely on its strong warehousing and distribution capabilities to provide solid guarantees for the fresh delivery of Feihe milk powder, so that every mother can feel convenient and at ease.

Wu Fangshu, Director of Feihe's e-commerce marketing department, talked about Feihe's efforts and achievements in "28-day fresh direct delivery" on the spot. She introduced that "28 days" is Feihe's strict standard and firm commitment to freshness. It means that the entire process from milk source collection to production and processing, and then transportation to consumers must be completed within 28 days. Feihe has established 11 self-owned ranches in the world's 0.1% rare milk source at 47° north latitude, creating a "2-hour ecosystem". Every drop of fresh raw milk only takes 2 hours from milking to processing, which better preserves the key nutritional activity of fresh milk. At the same time, Feihe has also worked closely with partners from all parties to jointly build a complete and efficient supply chain system to ensure that every can of milk powder can be delivered to consumers in the freshest state.

It is worth mentioning that at the scene, Wu Fangshu announced the freshness preservation service of Feihe and JD.com’s extended warranty cooperation, namely the “Feihe 28-Day Fresh Direct” service guarantee. After users place an order for milk powder with the “28-Day Fresh Direct” text logo, if they find that the courier receipt date is more than 28 days away from the production date on the milk powder can, consumers can apply for compensation for the same number of cans.

The launch of Feihe and JD.com's "28-Day Fresh Direct Delivery" extended warranty service ceremony marks a new journey for Feihe and JD.com in terms of milk powder freshness and service quality. The successful holding of this conference not only demonstrated Feihe's leading position in the field of milk powder freshness and its strength in the entire industry chain, but also demonstrated JD.com's positive role as an e-commerce platform in promoting industry progress and meeting consumer needs, and set a new benchmark for the entire milk powder industry. In the future, Feihe will continue to work hand in hand with JD.com to bring high-quality, high-freshness milk powder products to more families and jointly protect the healthy growth of babies.

Image source: Feihe Dairy