Cheer for the Chinese team! The 2024 FIBA 3x3 Women's Series Finals will be held in Hangzhou in September
2024-08-20
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On August 19, the press conference for the 2024 FIBA 3x3 Women's Series Finals was held in Xiaoshan, Hangzhou. This is also the first international event released after the implementation of "Several Measures for Further Promoting the Linkage of Business, Travel, Culture, Sports and Exhibitions in Xiaoshan District to Attract and Expand Consumption".
Reporters learned from the press conference that the 2024 International Basketball League 3x3 Women's Series Finals is an FIBA-authorized event and will be held at the Cultural Square in Xiaoshan District, Hangzhou from September 7 to September 8, 2024. A total of 12 single-round matches and 5 knockout matches will be held. This is the first time that the Women's Series Finals has been hosted by a Chinese city, and the Chinese team has secured a place in the competition as the host.
The FIBA Women's 3x3 Series was founded in 2019. It is the highest-level women's professional competition in the FIBA 3x3 competition system. Players can participate in the competition as national teams or professional clubs. This season, the FIBA Women's 3x3 Series has a total of 20 competitions with a prize of more than 1.4 million US dollars. Currently, 16 sub-stations have been completed, and the remaining three sub-stations will be completed on the 25th. After the sub-stations, the top 7 teams will come to Hangzhou to participate in the finals and compete with the Chinese team for the championship, runner-up and third place of the event.
Different from the viewing environment of a basketball stadium, the venue for this event will be set directly in the cultural square in the center of Xiaoshan city, allowing more citizens to personally experience and hear the competitive style of high-level basketball players from different countries. This is also a new exploration of the way of organizing the event, and it will also be a brand new experience in visual perception.
The reporter learned that in addition to this event, five other international events, including the 2024 Wakeboard World Championships and the BWF World Tour Finals, and more than 20 high-level domestic events have been confirmed to be held in Xiaoshan in 2024. These events will attract more high-level athletes from home and abroad to Xiaoshan, and the event economy will also become a new growth point for Xiaoshan.
How to convert traffic into "retention" volume? Yu Gang, director of the Xiaoshan District Culture, Radio, Television, Tourism and Sports Bureau, said that Xiaoshan District has integrated the district's cultural and tourism resources to allow more events to go out of the venues and more people who participate in and watch the events to come to Xiaoshan. In line with the concept of "venues are attractions and events are travel", traveling with events will actively cultivate new consumption growth points for sports events.
It is reported that the tickets for this event will be purchased through Douyin and Damai platforms. The two-day event will be divided into three units for ticket sales. The 12 round-robin matches on September 7 will be divided into two units, with every 6 games as a ticket unit; the knockout rounds on September 8 will be sold as a separate unit. Citizens who want to go to the scene to cheer for the Chinese team can purchase tickets by searching for "FIBA 3X3 Women's Series Finals" on Douyin group purchase or Damai.com.
