Dongsheng Fashion Apparel Cultural Heritage and Development R&D Center was established
2024-08-19
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Recently, Dongsheng Fashion Innovation Technology (Beijing) Co., Ltd. announced the establishment of the Dongsheng Fashion Apparel Cultural Heritage and Development R&D Center. This move marks a key step for the company in promoting the integration of Chinese traditional culture and the modern fashion industry.
As an enterprise with strategic vision in the field of fashion technology promotion and design, R&D and application services, Dongsheng Fashion Innovation Technology (Beijing) Co., Ltd. has been committed to integrating traditional cultural elements into fashion design and creating a fashion brand with Chinese characteristics. The establishment of the Dongsheng Fashion Apparel Cultural Heritage and Development R&D Center is an important strategic measure for the company to further deepen cultural heritage and innovation.
The R&D center will rely on Dongsheng Fashion's rich resources and professional team in the fashion industry, and work with well-known scholars, designers and cultural experts at home and abroad to jointly carry out research on the application of Chinese traditional culture in fashion design. The R&D center will focus on the fields of traditional Chinese clothing, arts and crafts, folk culture, etc., deeply explore the connotation of traditional culture, extract cultural elements, and integrate them into fashion design through modern design techniques and technical means, so as to promote the inheritance and innovative development of traditional culture.
It is reported that the R&D center will set up several special design and development teams to be responsible for cultural inheritance and innovation in the field of different styles of clothing and accessories. At the same time, the R&D center will also actively cooperate with domestic and foreign fashion brands, design agencies and cultural institutions to jointly promote the integration and development of Chinese traditional culture and modern fashion industry.
Sun Minglei, artistic director and head of the Dongsheng Fashion Apparel Cultural Heritage and Development Research and Development Center, said that the establishment of the Dongsheng Fashion Apparel Cultural Heritage and Development Research and Development Center is an important measure for the company to actively respond to the national strategy of building a strong cultural country. The company will give full play to its own advantages, deeply explore traditional cultural resources, promote the deep integration of traditional culture and modern fashion industry, and contribute to the creation of a fashion brand with Chinese characteristics.
Looking to the future, the Dongsheng Fashion Apparel Cultural Heritage and Development Research and Development Center will uphold the concept of "inheritance, innovation, and development", continuously promote the inheritance and innovative development of traditional culture, and inject new vitality and impetus into the Chinese fashion industry. At the same time, the R&D center will also actively fulfill its social responsibilities, and through cultural exhibitions, fashion shows and other activities, show the charm of Chinese traditional culture to the public and enhance the public's awareness and recognition of traditional culture.
The establishment of the Dongsheng Fashion Apparel Cultural Heritage and Development Research and Development Center by Dongsheng Fashion Innovation Technology (Beijing) Co., Ltd. is not only a strong impetus for the company's own development, but also an important contribution to the inheritance and development of Chinese traditional culture. I believe that with the company's continuous efforts, the road to the integration of Chinese traditional culture and modern fashion industry will become wider and wider.