It is the right time to do practical things for enterprises and “plant grass”
2024-08-19
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Recently, the "Little Red Book Grass Planting Training Camp" was successfully held under the guidance of the Qiantang District Bureau of Commerce, hosted by Little Red Book Grass Planting Academy and Hangzhou Live E-Commerce Association, and undertaken by Mingyang Commercial Operation Management Group.
More than 80 outstanding physical enterprises in Hangzhou and nearly 200 people gathered together to learn how to use the Xiaohongshu platform to innovate business models, achieve rapid customer acquisition and promote conversion, and inject fresh impetus into the development of physical enterprises.
Afterwards, the Shanghai Live E-commerce Association also led more than 30 companies to visit Xiaohongshu's Shanghai headquarters for a study tour to explore new opportunities for Xiaohongshu's marketing growth. Based on their own industry status and traffic operation pain points, combined with the uniqueness of the industry, business practitioners and experts explored the appropriate path for the integration of different physical enterprises with the digital economy, and how to embrace and utilize digital technology while maintaining their own characteristics to achieve business innovation and development.
This training and study tour received high praise and positive feedback from the participants. Everyone said that through communication and learning, they gradually mastered the skills and methods to effectively integrate traditional business models with traffic platforms such as Xiaohongshu.
The e-commerce industry is a "golden business card" of Qiantang. Based on the advantages of the national economic and technological development zone, the national high-tech development zone, the Hangzhou area of the China (Zhejiang) Free Trade Pilot Zone, and the provincial new zone platform, Qiantang has seized the window of innovation, transformation and upgrading of e-commerce, and has taken it as its mission to promote the sustainable and healthy development of the e-commerce industry and guide the transformation and development of traditional industries towards e-commerce.
"We insist on providing all-round support and assistance to commercial enterprises in terms of policy support, talents and optimization of business environment, and strive to promote the high-quality development of Qiantang District's commercial industry and create more competitive e-commerce brands and enterprises." A relevant person in charge of the Qiantang District Commerce Bureau said.
