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Luckin Coffee's co-branded "Black Myth" event went wrong, netizens: I got up early and was treated like a monkey

2024-08-19

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According to Fast Technology on August 19, the domestic 3A masterpiece "Black Myth: Wukong" will be unlocked globally at 10 am on August 20. Some brands will cooperate with the game developer Game Science to launch "Black Myth: Wukong" related joint products, including Luckin Coffee.

According to Luckin Coffee's event plan, you can buy Black Myth Tengyun Americano today.Purchasing a package will give away limited edition "Black Myth: Wukong" 3D limited posters and other peripherals. Many netizens choose to get up early and go to Luckin Coffee stores to redeem or purchase the promotional package.


However,However, Luckin Coffee encountered the problem of users' purchased merchandise vouchers being unable to be redeemed this morning, as well as the mini program and app not being listed for activities, and the peripheral products being sold out at the speed of light after being put on the shelves.

Many netizens left comments on Luckin Coffee’s “Black Myth: Wukong” event Weibo or related entries, complaining that they were “being made a fool of.”

Some netizens complained:

"The coupons can't be redeemed, and the merchandise you buy on site is not given away. You have to wait for the mini program to put it on the shelves. I'm really fed up. Otherwise, you can clearly state the time of listing and redemption. The live broadcast room said that it can be used when the store opens, but now they are doing this?! Many people still have to go to work. Going there before the store opens is like a fool. The store clerks are also speechless about the operation."

"Sold out so early?! Where's the monkey show?"

"I bought a package and was told they couldn't get the free gifts."

"If you don't want to do a joint venture, you don't have to. Hundreds of thousands of people were fooled in the early morning, but the anchor was still bragging about how many cups of this combo were sold. You are so sarcastic that you are the first one. You are crazy for the popularity."

"Luckin Coffee lets everyone be monkeys in advance and experience a real-life monkey show! It's pretty fun."

According to the Luckin Coffee joint event, the peripheral products include three "Black Myth: Wukong" joint cup sleeves, joint paper bags, and Black Myth 3D limited posters.






Among them, the Black Myth 3D limited edition poster requires the purchase of a store-specified package, and the quantity is limited. The poster is also the main reason why everyone buys the package.


As of press time, Luckin Coffee has not yet responded to this matter.