news

Interface News Reporter | Cha Qinjun

Interface News Editor | Song Jianan

Li Yizhou, nicknamed the "Godfather of Chinese AI", has once again returned to the public eye.

Recently, Li Yizhou has updated videos on Douyin, Xiaohongshu, and WeChat Video Account. These videos are all made by Li Yizhou himself, expressing his views on hot topics in a similar style to the previous ones.ThatThe latest video theme is "Who will win the AI ​​game between China and the United States?", with 77,000 likes.It has been more than five months since its AI courses were removed from platforms such as WeChat Video Account and Xiaohongshu.

Li Yizhou believes that his video has at least three inspirations for the audience. The first is to understand what is going on with the higher dimensions of artificial intelligence. The second and third points are quite suggestive of selling courses and promotions, with relatively fierce language, such as "This video has been played millions of times. Why? How did I do it? Can you do it? Do you want to learn it?" and "Keyboard warriors are always typing away angrily, while smart people are already connecting with me, trying every means to get the 'information gap'. What kind of person are you?"

In his self-introduction on the Douyin account "李一舟AI", he said, "I only talk about practical information and truths that cannot be heard on the big account @李一舟", and claimed that he "does not take advantage of hot topics, does not rely on stepping on others to improve his image, does his best, and is good at solving AI artificial intelligence, knowledge IP and global traffic problems."

When netizens questioned that he was an "AI expert from Tsinghua Academy of Fine Arts", Li Yizhou retorted, "Don't you know that AI requires a combination of science and art?" In the comments of the top video on Douyin, he emphasized that he was not an art student and had not been arrested, but just took a break to spend time with his family. In addition, he also condemned some self-media for "making rumors without bottom line in order to gain traffic."

In the updated video, although Li Yizhou did not directly sell related AI courses, nor did he put any products in the shopping cart, in the comment section, Li Yizhou revealed what he was going to do next: related to business, IP, traffic, knowledge payment, and small and beautiful business models.

In the video "Why is it so difficult for the second generation of enterprises to take over" released on July 20, Li Yizhou introduced in the comment area that he would be doing consulting cases for the second generation of enterprises in multiple industries this year. He said that after experiencing the helpless public opinion, he is more inclined to serve business owners who can understand his ideas. To C (consumer end) is easy to scale but also easy to fall into traps, while To B (enterprise end) can drive the industry, make some good friends, and really do something.

It can be seen from this that Li Yizhou’s target this time will be business owners. Through knowledge payment, he will teach people how to establish commercial IP and build personal image, thereby realizing monetization.

When it comes to the selection of teaching subjects, Li Yizhou said that when creating an account and building a persona on Xiaohongshu, it is best to have "someone who has achieved real results in business, has a good personal image, OK expressive ability, is willing to memorize scripts, and is willing to pretend to be an elite persona living a quality life, with a slicked-back hair, a small bag, and a mixed Chinese and English speaking style", especially those with commercial IP, knowledge payment, or vertical boss persona, who already have strong offline monetization or their own supply chain system. "You must come and try it, newbies, don't come to me."

Looking back at Li Yizhou's rise to fame, he is good at using information asymmetry, knowledge payment dividends, and the effect of prestigious schools to play the "traffic business" under the packaging of a glamorous personality. He graduated from the Academy of Fine Arts of Tsinghua University and has had three entrepreneurial experiences, including the "Magic Mirror" APP, "Weimi" APP and 12sleep Keyu Technology, and has served as a professional manager for many companies.

Li Yizhou first became famous in 2012, when he had a verbal battle with the BOSS group in the job-hunting program "If You Are the One". In the end, he was scrambled for the job by a group of entrepreneurs including Zhou Hongyi and Pan Shiyi, becoming the "strongest job seeker".

At the beginning of 2021, he started to do short video self-media, and the content of the video was mainly chicken soup and teaching people how to make money, such as "How can the poor counterattack", "How can ordinary people become rich", "How to break the information gap when starting a business at the age of 35", etc. Li Yizhou once said in a Douyin video that before the age of 35, he was in debt of 10 million, but after the age of 35, he can now earn an extra 10 million every year stably.

After ChatGPT became popular in 2023, Li Yizhou started to sell AI courses through live broadcasts, and was nicknamed by netizens as "the only Chinese god in the AI ​​circle who can be on par with Ultraman." Ultraman is the CEO of OpenAI, which has set off a global AI craze.

According to data from a senior MCN entrepreneur cited by ChinaVenture, in three years, Li Yizhou earned 175 million yuan just by selling courses. Among them, the AI ​​course "Everyone's Artificial Intelligence Course" earned 27.86 million yuan, and the "Yizhou One Course" with a unit price of 2,980 yuan earned 149 million yuan.

So far,Depend onLi YizhouActing as legal representativeThe surviving companies havefiveHome,In addition, seven other companies have been deregisteredThe registered capital of the relevant companies is less than 1.5 million yuan, and their business scope includes artificial intelligence application software development, artificial intelligence basic software development, advertising production, design, agency and information consulting services (excluding licensed information consulting services), etc.

As of press time,Li YizhouNo "Accountrenew"Issue a relevant response.