UNIQLO releases new products for autumn and winter 2024, "timeless style" renews autumn and winter life
2024-08-19
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On August 16, the internationally renowned clothing brand UNIQLO held a new product launch conference for the 2024 autumn and winter season in Shanghai. This season's new products are themed "Timeless Tones", inspired by the diverse mix-and-match charm of Edinburgh and the modern color style of the Nordic city of Stockholm. The new products launched the PUFFTECH air cotton clothing series, creating a new era of technology for UNIQLO's winter clothing warmth; the KAWS+Warhol collaboration series UT presents two major trendy art masters in the same frame across the ages; the eight wide-feeling new "god" pants, with a three-dimensional wide-feeling design and tailoring, lead the "wide-leg pants" trend for the whole people; the four quality knitted sweaters that are essential for early autumn, wear out the elegance and modernity of early autumn. This season's new products combine classic style with modern design, showing the elegant and timeless charm of UNIQLO clothing. Adhering to the brand concept of "LifeWear, suitable for life", UNIQLO takes the needs of the public life as the starting point and continues to bring timeless clothing choices with both quality and details.
Technology Ace Smart Heating Stylish
Most items in the PUFFTECH air cotton clothing series, which was launched this time, use the air lock technology innovatively developed by UNIQLO and fabric giant Toray. The granular filler made of extremely fine 3D hollow fibers forms a heat-insulating air layer, creating a new era of UNIQLO's technological warmth! The diameter of each fiber is only about 1/5 of the diameter of an ordinary hair, so it can hold more air per unit volume, forming an air insulation layer. Wearing it is as light as being wrapped in air. A men's jacket weighs about 500g. The PUFFTECH air cotton clothing series uses special moisture-proof fillers and waterproof technology fabrics to easily cope with wet and cold environments, light rain and light snow. This season, a variety of light and warm new products such as the PUFFTECH air cotton clothing hooded jacket, women's PUFFTECH air cotton clothing casual jacket, and children's clothing quilted shirt-style jacket are launched, allowing you to wear air and walk freely.
With the rise of outdoor fashion, people are increasingly inclined to go to nature to draw energy. UNIQLO captures the trend of outdoor life and continuously innovates and upgrades outerwear items. The new mountain-style outerwear series combines functional fabrics with ingenious design, allowing consumers to freely travel between the city and the outdoors! Women's BLOCKTECH short coats are made of innovative thin fabrics, functionally waterproof, light and convenient, windproof, and can easily cope with changeable weather. Women's casual hooded jackets are textured cotton blends, durable waterproof processing, comfortable touch, simple A-line version, comfortable and stylish. Men's windproof stand-up collar jackets are made of highly functional windproof and waterproof fabrics, mesh inner material, comfortable and not stuffy, and can be stored in the hood to change the style freely.
Quality classics continue to evolve
The new sweatshirt series introduces three new products: classic silhouette sweatshirt, quick-drying casual sweatshirt, and cute printed sweatshirt. With soft new colors, stylish new styles, and popular new prints, it opens a new life with style and quality! The classic silhouette sweatshirt uses soft Morandi colors such as peach pink and sky blue to bring a relaxed and comfortable wearing experience. The quick-drying casual sweatshirt uses quick-drying fabrics, which absorbs sweat and dries quickly, providing a comfortable experience. The smooth lining is skin-friendly and creates a gentle texture. It can be worn for daily commuting. The cute printed sweatshirt, in collaboration with popular artist Yu Nagaba, uses creative line drawing strokes to present classic movie characters such as Disney, Pixar, Star Wars and Marvel, creating new interest.
The newly launched eight wide-feeling "magic pants" series leads the trend of wide-leg pants! Highlight the new trend with a three-dimensional new wide feeling, and the looseness is more appealing! The eight wide-feeling "magic pants" use rich trouser types, diverse styles and high-quality fabrics to create a new trend of wide feeling that is easy to wear, which can meet the diverse needs of different occasions such as leisure, outdoor, and commuting. Comfortable wide-feel jeans, light wide fabrics, skin-friendly and comfortable, multiple silhouettes, and multiple colors to choose from, wear a neat high street feeling. Functional style wide-feel overalls, wide-feel overalls, energetic and stylish. Some items are made of waterproof 3 fabrics, with both elasticity, multi-pocket design, mountain style color matching, and dynamic functionality. Fashionable wide-feel khaki pants, loose wide-feel tailoring, textured drape fabrics, neat and temperament, seasonal color matching, retro and versatile.
Textured knitwear series: four quality knitwear, fashionable and sophisticated design, rich style selection, bringing colorful new products! Soufflé large V-neck short cardigan, using sanding technology, skin-friendly touch and not easy to be pricked, as soft and fluffy as if wrapped in air, bringing a soft and glutinous touch like "soufflé". Worsted merino wool short-sleeved sweater, quality wool, using 100% merino pure wool, high quality certified by the International Wool Bureau. Superfine wool, delicate and smooth, presenting a beautiful luster, machine washable and easy to care for. Cashmere round neck sweater, 100% made of precious cashmere, the "gem in fiber", brings super high quality and price ratio. Colorful and soft tones, colorful and fashionable shape. New flower round neck knitted cardigan, a new style, flower design, low saturation color system, as if it has a soft light filter, wear an elegant and intelligent style.
Trendy art and legendary collision
UNIQLO joins hands with street culture artist KAWS and pop art godfather Andy Warhol, two fashion giants, for the first time in a dream collaboration! Together they create the UNIQLO KAWS + Warhol collaboration series UT! It will be released on August 23! This collaboration series exquisitely combines the iconic works of the two masters with UNIQLO UT, bringing an epoch-making dialogue between fashion art and pop art! The leading figure of contemporary art KAWS returns with classics, and the BFF, COMPANION, ACCOMPLICE dolls and the iconic "XX" elements give UT a playful attribute. Andy Warhol, an influential artist in the 20th century, presents a brand new visual impression for UT with his unique and bold creations. The rock banana pattern designed by Warhol for the album cover of the legendary band "The Velvet Underground", the classic lip elements, the image of the pop art masterpiece "Robots on the Moon", and the last creative theme of his life "Six Self-Portraits" and other elements all appear! The exquisite fusion of the creations of the fashion masters can be called a collection-level item of avant-garde art trend!
The UNIQLO KAWS + Warhol collaboration series will be released simultaneously in all physical stores in mainland China, the UNIQLO Tmall official flagship store, and the UNIQLO app on August 23. Limited edition KAWS + WARHOL collaboration series UT shopping paper bags will also be given away in mainland China, allowing you to easily "bag" the trend away!
UNIQLO also joined hands with the Shanghai Museum to launch the "Museum with Innovation: Bronze as Spirit" UTme! Customized Service Series Prints, using clothing as a carrier to convey the heritage and charm of Chinese cultural treasures! UNIQLO and the Shanghai Museum jointly selected three national treasures - Da Ke Ding, Fu Yi Gong, and Zi Zhong Jiang Pan as the source of inspiration, and invited five Chinese emerging artists to create around the beautiful meanings of "Ding is interesting", "Gong wishes for beauty", and "Pan points happiness", exploring the profound stories and aesthetics behind the national treasures from a fun perspective, and interpreting the timeless charm of cultural relics.
Since its 40th anniversary, UNIQLO's unremitting pursuit of innovation and iteration is not only reflected in products and designs, but also in stores that are closely connected with consumers. Currently, UNIQLO has more than 900 directly-operated stores in mainland China. As one of UNIQLO's global key markets, UNIQLO will continue to invest in the Chinese market, open and upgrade more high-quality stores through the "individual store management" strategy of quality improvement and upgrading, create new consumer landmarks, and help revitalize and develop the regional consumer economy. From September to October this year, UNIQLO plans to open nearly 20 new stores in China, including the UNIQLO Kunming Plaza store, which has been rooted in Kunming for 10 years, and the UNIQLO Sanya first store will be grandly opened during the National Day holiday. At the same time, UNIQLO is also planning new retail models such as physical stores linked to online live broadcasts, interacting deeply with UNIQLO fans in all aspects, lighting up the inspiration of life with clothing, and exploring the infinite possibilities of a better life!
