Feicheng: Live e-commerce "promotes" characteristic industries
2024-08-19
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In the season when peaches in Feicheng are fragrant, at the Party and Mass Service Center of Yingli Village, Taoyuan Town, Li Ming is introducing the village's specialty agricultural products to netizens in the live broadcast room. From large and fragrant peaches to unique peach drinks, fruits and mountain products, a wide range of agricultural and sideline products fill the live broadcast room.
"We started live streaming to sell goods in May last year. At that time, we saw that there were many people growing peaches in the village. It was very hard to set up the stalls and the prices could not be raised. So we wanted to promote the agricultural products of the nearby people through e-commerce live streaming. Now we have more than 30 kinds of local excellent agricultural products in our live broadcast room." Li Ming said.
Yingli Village actively explored and took advantage of the local peach industry to successfully catch the express train of the Internet and build a village-level live broadcast room, which not only solved the problem of peach sales for the masses, but also expanded the village-level income increase channel. It is understood that Yingli Village realizes an increase of more than 200,000 yuan in village-level income through e-commerce live broadcasting every year, opening up a unique path for village-level income increase and development.
Taking into account the transportation issues after the live broadcast, the village also built a logistics cloud warehouse, which effectively reduced the express transportation costs through bulk logistics, saving 1 yuan per box within the province and 5 yuan per box outside the province. Peach farmers can send peaches to all parts of the country at their doorstep. During the entire peach hot-selling season, more than 2,000 orders are sent every day. The establishment of the logistics cloud warehouse not only facilitates peach farmers to sell peaches online, increases employment opportunities for villagers, but also strengthens the village collective economy.
Taoyuan Town is the origin and main production area of Feicheng peaches, with a planting area of more than 10,000 mu. In recent years, Taoyuan Town has seized the opportunity of digital rural construction, and in accordance with the idea of "large-scale planting, digital management, and integrated development", actively improved the e-commerce public service system, expanded the online and offline sales channels of town and village specialty products, and Feicheng peach e-commerce live broadcast has entered the fast lane of development.
At Shandong Taozi Girl Agricultural Products Co., Ltd., villagers are busy sorting, packing, labeling and loading fat peaches. It is a busy scene. Yin Liyun, the head of the company, began to change her mindset in 2014 and used e-commerce to transfer the sales of fat peaches from offline to online. With high-quality fruits and after-sales service, the online sales reached 1.4 million in the first year. In 2015, a professional e-commerce sales team was established, and the "Laosengtai" and "Taozi Girl" trademarks were registered. Sales have increased year by year. Now, more than 300 agents have been developed, with an average annual sales of more than 5 million yuan.
This year, Yin Liyun cooperated with the cooperative led by the Beitai Village branch where the company is located to establish the "Peach + Mountain Goods" industrial alliance area. The area has built a comprehensive exhibition and sales demonstration park with a total area of 800 square meters, including the Feicheng Peach Specimen Museum, the industrial alliance party building position, the peach tasting room, the live broadcast room, the outdoor K-Bao Paradise live broadcast base, the 80s and 90s memory museum, and the Internet celebrity training base. The entire base is based on the rich Feicheng peach resources and combines the surrounding advantageous resources to move local specialties online. The products include Feicheng peaches, walnuts, millet, beans, sweet potatoes, cherries, blueberries, grapes, wild vegetables, honey, fruit and vegetable noodles, salted duck eggs, pine eggs, walnut oil, peach gum and other fresh nuts, grains and agricultural and sideline products.
"Through village-enterprise cooperation, e-commerce sales, and sharing of the dividends of peach industry development, we will drive the development of surrounding industries and help the people increase their income and become rich," said Yin Liyun.
(Reporter Cao Rufeng of Dazhong News, correspondents Ji Zongyu, Liu Juan and Li Mingliang)
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