Dayao Beverage: Focusing on "quality-price ratio" and steadily advancing the nationalization process
2024-08-19
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At present, consumer demand tends to be diversified and personalized, and "quality-price ratio" has gradually become a new consumer concept. In order to adapt to this trend, fast-moving consumer goods companies are paying more and more attention to showing the deep value of their products, and Dayao Beverage is one of the practitioners.
Recently, at the factory open day event of Dayao Beverage, Executive Vice President Luo Yun stated that in the process of nationalization, Dayao Beverage takes "quality-price ratio" as the core, promotes new products to strengthen quality, builds factories to expand production capacity, and constructs an omni-channel ecosystem.
It is understood that this year, Dayao launched a number of new products and strengthened the catering channels, allowing new products to quickly reach the table and resonate with consumers. At the same time, it strictly controls the price system and gives profits to the terminal, winning market recognition with "quality-price ratio". In the e-commerce channel, Dayao moved its live broadcast business to Hangzhou and planned a number of live broadcast activities to provide consumers with a richer, more intuitive and real-time shopping experience. In addition, taking advantage of the opportunity of global sports events, it interacted with consumers frequently, successfully went viral, and took this opportunity to further build an omni-channel ecosystem.
Luo Yun introduced that in order to meet more diverse and personalized consumer demands, Dayao Beverages has adopted two major strategies on the product side: one is to add categories to form a diversified matrix to bring consumers a different taste enjoyment; the other is to superimpose healthy and fashionable elements and launch a variety of healthy drinks for people who care about health and wellness.
Under the strategy of expanding product categories and strengthening quality, Dayao Beverage is committed to providing consumers with a stable and high-quality experience. To this end, it implements the "0471" quality management strategy, based on the principle of full-staff, all-round, full-process, and full-series product quality management, covering the quality control of major processes such as supplier management, raw materials, transportation and warehousing, environmental sanitation, and production technology from four dimensions and multiple aspects, strictly adheres to the bottom line of product quality management, and regards food safety as the lifeline.
In the process of promoting nationalization, supply chain capabilities are crucial. It is reported that Dayao Beverage has built seven intelligent production bases in many places, controlling quality from raw materials, production, packaging, transportation and other aspects, empowering upstream and downstream partners, and efficiently ensuring production capacity. The production base adopts highly automated, digitalized and standardized production to ensure full traceability, so that consumers can drink with confidence. (Wu Yuetong)
Source: Guangming.com
