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Recently, the topic "Mobile phone cases are becoming 'clothing'" has become a hot search on Weibo. "Matching" a case to your phone according to your mood has become a new consumption proposition for young people today. In the Suzhou Bay Digital Art Museum, a digital mobile phone case that can "change clothes" has appeared, attracting the attention of visitors to the museum.

Zhao Ziyan, head of BOE Yiyun Digital Cultural and Creative, said that the digital phone case is a creative display product that integrates smart technology, innovative gameplay and massive official content. It provides a second display screen for the phone. The small shell contains components such as chips, motherboards, and electronic ink screens, and supports screen display and NFC signal transmission.

"At the same time, in order to match this product, we have developed a dedicated App - 'EDCC Tanyi', which provides a large amount of free official content, including nine major themes such as national style trends, art masterpieces, and technology AI. In addition, users can also create freely on the software, select family photos, pet photos, baby photos, etc., even personal business cards and memos, switch content on the screen anytime, anywhere, and show themselves and express themselves." Zhao Ziyan said.

In the art museum's creative store, Mr. Wang, who was visiting, fell in love with the digital phone case after seeing it. He said: "This phone case comes with a screen, plus the original digital art content resources of the painting screen, it is like a walking digital art museum. The content can be changed anytime and anywhere to match the mood, like a mobile window for healing the soul. At the same time, the screen display can be used to DIY business cards and QR codes, and it can also be used as a social tool, like a business icebreaker."

Why develop a digital phone case? Xie Wenjing, the person in charge of the online platform of Suzhou Bay Digital Art Museum, said: "After the Suzhou Bay Digital Art Museum was established, we found that the public has a high degree of love for digital art, so we began to think about what characteristics our digital art brand cultural and creative products should have, and how to make these digital cultural arts closer to the public, close at hand, so that people can be nourished by culture at all times."

According to Xie Wenjing, the digital phone case project has been brewing within the company since 2023. Finally, in April this year, the project passed the preliminary technical pre-research, analysis and product definition, and was officially approved for development by the company's internal decision-making. In 4 months, the hardware team quickly promoted the optimization and proofing of the design details of the product appearance and structure, and the software team also completed the development of the "EDCC Exploration" App from 0 to 1.

"It is worth mentioning that the content team quickly integrated the art copyright resources accumulated by the company over the years, conducted in-depth research on AIGC's interpretation of various model styles such as pop art, national style trends, science fiction technology, etc., and had professional painters exclusively design a series of works about working people in the workplace. In the end, we handed in this answer sheet to the popular culture and technology enthusiasts of the society on time." said Xie Wenjing.

According to the China Research and Consulting Group's research report "2022-2027 China Mobile Phone Case Industry Market In-depth Research and Investment Strategy Forecast Report", mobile phone cases are becoming more and more rigid, and mobile phone case users have high stickiness, with more than 10 million users buying more than 12 times a year. Like clothes and accessories, mobile phone cases have become a tool for displaying personal style.

"Nowadays, many young people change their mobile phone cases frequently, sometimes because the patterns are beautiful, and sometimes because their moods change. In fact, changing cases is more of a spiritual and cultural pursuit. Based on this market demand, we quickly came up with the idea of ​​innovating screen application scenarios and creating a digital mobile phone case. The only problem that needed to be solved was the plugging problem. After repeated experiments, we finally found the technical solution of NFC passive power feeding, and the digital mobile phone case came out." Xie Wenjing introduced.

At present, the technology and research and development of the digital phone case are relatively mature, and the first batch of products officially launched on the market are compatible with the iPhone 15 series. The company plans to launch new products adapted to the iPhone 13 and 14 series before October this year, and products adapted to the iPhone 16 and Huawei series will also be launched before the end of the year, and will continue to enrich the color scheme and expand the screen display range to meet the personalized needs of more users.

According to Zhao Ziyan, the "EDCC Exploration" App will continue to update pictures every day in the future, and launch homepage operation column content according to the rhythm. By the end of the year, the number of free pictures provided by the official will be expanded to more than 1,000. At the same time, the company's overseas business department has also received many inquiries from overseas customers. Some products have recently started to be sold in overseas markets. It is predicted that this product will also go international in the future.

(Jiangnan Times reporter Zhang Jiaojiao)