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Apple and Samsung stand aside, domestic brands are in chaos in the mid-range market

2024-08-19

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In the field of smart phones, only Apple does not release low-end and mid-range smartphones, and only Apple does not rely on the strategy of flooding the market with smartphones and a large number of low-end and mid-range smartphones to increase sales. So when it comes to the low-end and mid-range market, Apple has nothing to do with it. The reason for this is that someone has given a ranking of the low-end and mid-range market in China recently. Let's take a look at the specific situation first.



The data comes from industry insider "Smart Chip Guide" based on his data:

1. 2500-3000 yuan ranking

Xiaomi, vivo, Honor, OPPO, Huawei, others (Samsung), Apple.

PS: Xiaomi ranks first in this category mainly due to the hot sales of the Redmi K70 series, especially the recent commercial use of the Redmi K70 Extreme Edition, which has pushed Xiaomi's sales to a new high. Vivo's ranking in this category is basically supported by the iQOO Neo9 series.

2. 2000-2500 yuan ranking

OPPO, vivo, Huawei, Xiaomi, Honor, others, Apple

PS: OPPO and vivo are really good at this level, mainly relying on the offline market, such as OPPO's A series and vivo's Y series.



3. 1500-2000 yuan ranking

vivo, OPPO, Honor, Huawei, Xiaomi, others, Apple

This level is the same as the previous level. Vivo and OPPO are indeed strong. Xiaomi is a little worse in this level, ranking last among the top five domestic brands, mainly because Xiaomi's offline strength is indeed not as good as those four brands.

4. 1000-1500 yuan ranking

Honor, vivo, OPPO, Huawei, Xiaomi, others, Apple

Honor is really good at this level. I remember there was a model called something, and its sales volume was in the tens of millions. But Xiaomi still needs to work harder.

5. Below 1,000 yuan

Xiaomi, vivo, others, OPPO, Honor, Huawei, Apple

At this level, you can just buy Xiaomi with your eyes closed, and everyone understands the reason. Xiaomi's parameters are definitely the best at the same price, and the overall fluency and performance are really unmatched by other brands.



From the overall ranking, the low-end and mid-range market is dominated by domestic brands. Samsung has been taken over by others, and Apple does not have such models. In general, the performance of brands from various countries is good, which is why the sales of domestic brands in China this year are not far behind.