news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

Late at night on August 18, news such as #Crazy Brother Yang’s Hangzhou office headquarters for rent# and #Three Sheep Respond to Hangzhou office headquarters for rent# became hot searches on multiple platforms.

2000㎡ whole floor office

According to media reports, the news that Crazy Little Yangge's Hangzhou office headquarters was rented out has attracted attention. In response, the Three Sheep Group said that the company will soon move to the new address in Xihu District, Hangzhou.

It is reported that on April 12, 2023, the first Douyin celebrity with over 100 million fans, "Crazy Little Yang", opened a live broadcast base in Bodi Center, Qianjiang Century City. The Three Sheep Live Broadcast Base currently rents the entire 38th floor of Block C of Bodi Center, about 2,000 square meters. As early as September 2022, Hangzhou Three Sheep Network Technology Co., Ltd. was established.

Qichacha shows that Hefei Three Sheep Network Technology Co., Ltd. was established in March 2021. During its development, Three Sheep has established a matrix with Big and Little Yang as the core, and head anchors such as Little Huang, Seven Bosses, Brother Zui, Qiao Mei, and Zhuo Shilin.

According to public data, in 2022, the output value of live streaming sales on Three Sheep exceeded 10 billion yuan, Douyin's transaction volume was about 6 billion yuan, and the operating service income was 860 million yuan, with tax payments alone reaching 250 million yuan. In 2023, the output value of live streaming sales is estimated to exceed 30 billion yuan, operating service income will reach 1.5 billion yuan, and tax payments are expected to exceed 450 million yuan.

This year, controversy continues

However, as one of the celebrity MCN agencies, Three Sheep has been controversial this year.

On March 15, Anhui Donghui Food was exposed by CCTV's 3.15 Gala for using inferior trough meat to produce pork with preserved vegetables. On March 16, Wang Hai, a counterfeiter, posted on Weibo that the "Crazy Little Yang Ge" live broadcast room had sold "Yuhuiyuan pork with preserved vegetables" produced by Anhui Donghui Food.

On March 18, Three Sheep Network released a statement on its Weibo account, saying that in response to the hotly debated online incident in which the company promoted and sold Anhui Donghui Food’s “Yuhuiyuan Braised Pork with Preserved Vegetables” that was suspected of illegally using trough meat as an ingredient, the company immediately arranged a special team to investigate, initiated consumer registration on the evening of March 15, and began to advance refunds.

On June 20, according to media reports, a man claimed that the Moutai sold in the live broadcast room of the popular internet celebrity Crazy Xiao Yangge was identified as fake by a third-party agency, and the bottle caps of the zodiac Moutai can be pulled off and the wine can be replaced. According to the results of the third-party appraisal agency, 13 of the 32 bottles of Moutai had been over-capped, and 7 bottles had fake bottle caps and fake inkjet codes.

In response to this, on June 21, Three Sheep Network issued a statement saying that the company has been promoting genuine Moutai liquor to consumers in the live broadcast room, and there has never been a case where the goods sold were officially identified as counterfeit liquor. To identify Moutai liquor, you should go to the official identification agency to identify the authenticity according to the anti-counterfeiting rights protection phone number officially announced by Moutai. The identification results of any third-party identification agency are not authoritative and legally effective. If the Moutai liquor purchased in the live broadcast room is officially identified as a counterfeit product, the company will compensate the consumer first in accordance with the relevant laws and regulations, and strictly pursue the legal liability of the seller.

Live streaming sales data declines

Affected by the controversial incident, the live streaming sales data of Three Sheep and Xiao Yangge are also on a downward trend.

During the previous 6.18 period, Brother Yang only broadcast one show on his personal account.According to Chanmama data, Xiao Yangge has fallen out of the top ten of Douyin influencers’ sales ranking (May 24-June 18), ranking 20th. Except for Xiao Yangge, no other anchors under Three Sheep made the list.

According to media reports, over the past year or so, Xiao Yangge, a super internet celebrity in the live e-commerce field, has gradually faded out of the live broadcast room, and the number of live broadcasts with goods has been decreasing.

According to FeiGua data, in February this year, Brother Yang only had one normal live broadcast of selling goods, with a total duration of 2 hours and 21 minutes.

In February, Xiao Yangge fell out of the top 20 of Douyin live streaming influencers. In response to this, Xiao Yangge once responded in a video that he would try to reduce the frequency of appearing in front of the screen. He positioned himself more as an entrepreneur than an internet celebrity, and in the future he would gradually move from the front stage to behind the scenes.

Increase investment in overseas markets and training business

‍‍‍‍‍

It is worth mentioning that recently, the Three Sheep Group is increasing its investment in overseas markets.

On August 14, it was reported that logistics service operator Jitu Express and Three Sheep Group officially signed a global strategic cooperation agreement in Hefei. According to the agreement, Jitu Express will further consolidate and develop its basic business in China with Three Sheep Group, and explore new models of business cooperation in Southeast Asia and the world.

Recently, Three Sheep entered the Vietnamese market. Currently, the overseas business of Three Sheep Group has been deployed in Singapore, Malaysia, Thailand, Vietnam, the United States and other markets.

In addition to live streaming, the Three Sheep Group has also continued to test other businesses. Recently, the Three Sheep Group launched an offline live streaming training course, charging 3,980 to 9,980 yuan per person, which attracted attention.

According to media reports, the Three Sheep Group has launched two offline live broadcast training courses at different levels. The advanced course is mainly for anchors and other related personnel with certain industry experience, and the fee is 9,980 yuan per person; the entry-level course focuses on helping industry novices get started quickly, and the tuition fee is 3,980 yuan per person. The training location is located in the Three Sheep Group's headquarters in Hefei, Anhui, and the tuition fee does not include the participants' food, accommodation and transportation expenses.

Editor: Chen Lixiang

Proofreading: Zhu Tianting