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In August 2024, the brand endorsement signing ceremony between the hairy crab benchmark brand Su Zhuangyuan and the famous actress Ma Yili was grandly held in Shanghai. Zhou Qikun, founder and chairman of Su Zhuangyuan, attended the signing ceremony.

Su Zhuangyuan co-founder Zhao Kui (left), Su Zhuangyuan brand spokesperson Ma Yili (right)

Su Zhuangyuan and Ma Yili

Enjoy fresh food with peace of mind and give gifts with care

Ma Yili is well-loved by the audience. She is elegant and charming. She has demonstrated superb acting skills in many works, winning the hearts of countless audiences and becoming a guarantee of excellent film and television works. Su Zhuangyuan chose Ma Yili as the brand spokesperson not only because her public image is highly consistent with the brand positioning, but also because her pursuit of quality of life is consistent with Su Zhuangyuan's brand concept.

Ma Yili said at the signing ceremony: "I am very honored to be the spokesperson for Su Zhuangyuan. I believe that only products that are truly made with heart can win the trust of consumers. This is also the only criterion for us to choose a cooperative brand."

Su Zhuangyuan founder and chairman Zhou Qikun (left), Su Zhuangyuan brand spokesperson Ma Yili (right)

At the signing ceremony, Zhou Qikun, the founder of Su Zhuangyuan, also shared the brand concept and development plan. He said that Su Zhuangyuan will continue to adhere to the development concept of quality first and service, adhere to the industry standardization and product branding, and create a safe and good crab for consumers to "eat fresh and give gifts with heart", and ensure that every crab is full of weight and fresh, so that customers have more trust in the brand and products. At the same time, we will continue to innovate in products and services to meet the increasingly diverse needs of consumers.

Choose Su Zhuangyuan for the best crabs

15 years of focus on a high-quality crab

With 15 years of experience in the hairy crab industry, the company became one of the first companies to sell hairy crabs online and pioneered the e-commerce category of fresh hairy crabs. In 2023, it was rated as the top brand in the fresh e-commerce category, and recently it was certified by an authoritative consulting agency that Su Zhuangyuan hairy crabs are the "high-end hairy crabs with the highest online sales in the country."

Su Zhuangyuan adheres to quantifiable and visible seedling selection, strict breeding and selection standards; selects large-sized high-quality crab species of 6 taels female crabs and 7 taels male crabs; selects core waters, and in 2024 signed contracts for breeding waters of 5,000+ acres with more than 5 companies, 3,000+ acres with 10 companies, and 1,000+ acres with more than 30 companies; strictly follows the golden stocking density of 800-1,200 crabs/acre; scientifically feeds natural bait with a bait protein content of 32%-40%; employs crab farmers with more than 30 years of experience to carefully care for the crabs for up to 200 days; finally, 20% of the hairy crabs will be strictly selected before they are put on the market, and senior crab inspectors will select the "Zhuangyuan Good Crabs".

Su Zhuangyuan has won wide recognition and high praise for its high-quality products and services. In 2023, it was named "2023 Chinese Entrepreneurs Boao Forum Cooperation Crab", and was certified by Xinhuanet. It has successively won the champion of China's new food hairy crab category, the top ten influential leading brands in China's hairy crab industry, the gold medal of the 5th National Famous Crab Competition, and the "Wang Baohe Cup" National River Crab Competition Gold Crab Award. At the same time, Su Zhuangyuan has been underwritten by Pacific Insurance for three consecutive years to jointly ensure the food safety of consumers.

In July just past, Su Zhuangyuan signed a strategic cooperation agreement with China National Agricultural Reclamation Group Co., Ltd. China National Agricultural Reclamation Holding Shanghai Co., Ltd., as a wholly-owned subsidiary of China National Agricultural Reclamation Group Co., Ltd., focuses on "urban supply security as a major business" and uses safe products to protect people's livelihood. China National Agricultural Reclamation Holding Shanghai Co., Ltd. designated Zhongken Xiangweitang Agricultural Technology (Suzhou) Co., Ltd. to provide products and services for Su Zhuangyuan, and jointly create Su Zhuangyuan | Suxiang brand central enterprise quality assured good crabs.

Gift delivery, no worries

The first crab gift gives a sense of ceremony

For a long time, hairy crabs have been a limited delicacy in the golden autumn season. Giving them as gifts is both thoughtful and prestigious. It can be said that "eating all kinds of food in the world is not as good as a crab in the water." However, compared to giving physical hairy crabs, cards and coupons are easier to carry, and the time to taste the crabs can also be freely decided by the other party. Su Zhuangyuan has teamed up with a top design team to launch the 2024 National Style Crab Card, allowing you to send a sense of culture and ritual. In addition, Su Zhuangyuan also provides personalized customization services, which can customize exclusive gift cards with company logos, making this crab gift more intimate and unique. At the same time, it is also a wise choice to pre-order this delicious hairy crab before it goes on the market.

In the face of a fast-paced era, Su Zhuangyuan provides consumers with a convenient redemption service, responding 24/7. You can choose from three methods: scanning the code, calling, and using the website. With just a few simple steps, you can turn this thoughtfulness into delicious food on the table. Whether it is self-pickup or home delivery, every customer can fully experience the attentive and convenient service experience.

With 15 years of experience in the hairy crab industry, and endorsed by the famous actress Ma Yili, choose Su Zhuangyuan if you want quality crabs.