Experts and scholars gathered in Yangcheng, Shanxi to "diagnose and advise" on the development path of Xiaomi industry
2024-08-18
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China News Service, Jincheng, August 18 (Liu Xiaohong) The 6th Millet Industry Exchange and Exhibition Matchmaking Conference and Yangcheng Red Seedling Valley High-Quality Development Seminar were held in Yangcheng County, Shanxi Province from August 16 to 17. Agricultural experts, entrepreneurs, government officials and others from all over the country gathered together to discuss the future development path of the millet industry and jointly explore a new chapter in rural revitalization.
The 6th Xiaomi Industry Exchange and Exhibition Matchmaking Conference and Yangcheng Hongmiao Valley High-Quality Development Seminar were held. Photo by Liu Xiaohong
"People say Shanxi has beautiful scenery, fertile land, beautiful water and fragrant crops." Shanxi is located on the Loess Plateau, spanning six latitudes from north to south. It has diverse landforms and climates. Its unique resource endowment and long farming history have given birth to rich and high-quality agricultural products.
Millet, the crown jewel of Shanxi's "small grain kingdom", has a large planting area, which has remained stable at more than 3 million mu in recent years. It is the province's largest small grain crop, and its sown area and total output rank second in the country. It is an important means for Shanxi Province to ensure stable grain supply.
"Shanxi millet has good quality, and millet porridge is praised by the people as 'substitute ginseng soup'." Yao Jiguang, deputy director of the Shanxi Provincial Department of Agriculture and Rural Affairs, introduced that Shanxi has many high-quality millet varieties and rich millet germplasm resources. Among them, Jingu No. 21 is the national leading variety, with a cumulative promotion area of more than 100 million mu.
At present, Shanxi is committed to building a high-standard production base, creating a millet organic dryland demonstration area, and building a standardized production base; at the same time, it is committed to improving processing capabilities. The millet biscuits, millet coffee, millet juice, rice flour and other products developed and produced are very popular among consumers. In terms of marketing, the millet sales network is spread all over the country and has entered foreign markets such as Japan and South Korea. It is reported that "Shanxi Millet" has twice been rated as "China's Top Ten Influential Public Brands of Grain and Oil".
"As a small-grain cereal, millet has unique advantages in utilizing barren land and responding to climate change, and is of great significance to ensuring global food security." Li Jie, vice president (vice dean) of Shanxi Agricultural University (Shanxi Academy of Agricultural Sciences), said that Shanxi Agricultural University will actively leverage its scientific research and talent advantages to provide strong support for the development of Shanxi's coarse grain industry, and looks forward to working with all sectors to promote the high-quality development of the millet industry.
Yangcheng County relies on its unique geographical environment, climatic conditions and rich soil resources, providing unique conditions for the growth of red seedling valley. Photo provided by the organizer
Relying on its unique geographical environment, climatic conditions and rich soil resources, Yangcheng County provides unique conditions for the growth of red seedlings. In recent years, Yangcheng County has made every effort to promote the clustering of millet industry into chains and brand marketing by strengthening leading enterprises, supplementing supply chains, developing business formats and building brands, and has achieved remarkable results.
During the event, Yangcheng County was awarded the titles of "Hometown of High-quality Red Millet in Shanxi" and "Demonstration Area of Organic Dry Farming of Millet". The event also awarded the Annual Grain Industry Person of the Year Award, the Annual Outstanding Enterprise Award, the Annual Grain Science and Technology Innovation Award and the "Agricultural Assistance Ambassador" Award to recognize individuals and companies that have made outstanding contributions to the development of the millet industry.
The Yangcheng County Government and the Shanxi Provincial Association of Famous and High-quality Local Products signed a strategic cooperation agreement, aiming to jointly create a regional public brand for high-quality agricultural products and expand the marketing of agricultural products. At the same time, a number of companies also signed raw material procurement contracts to further promote the production and marketing docking and cooperative development of the millet industry.
The event also released the "2024 China Xiaomi Industry Consumption Insight and Development Analysis White Paper", which provides authoritative data support and trend analysis for the development of China's Xiaomi industry. The guests at the meeting had in-depth exchanges on the current situation, challenges and opportunities of the Xiaomi industry, and jointly explored new paths for industrial development.
This event not only injected new impetus into the promotion and development of Yangcheng Red Seedling Valley, but also built an important platform for exchanges and cooperation in the national millet industry. The guests at the conference said that they would take this conference as an opportunity to further strengthen cooperation and exchanges, jointly promote the high-quality development of the millet industry, and contribute to the realization of rural revitalization. (End)
