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Baiguoyuan, known as the "high-end fruit carrier", has found that it is not easy to make money! Recently, Baiguoyuan Group (2411.HK) issued a profit warning, predicting that its profit in the first half of 2024 will decrease by no more than 70% year-on-year, and its revenue will decrease by no more than 15%. On social media, many netizens complained,"Too expensive", "I can't afford it with a monthly salary of 20,000 yuan", "Just buy anything at Baiguoyuan and a hundred dollars is gone", "Who is eating at Baiguoyuan anyway?"

High-quality, high-priced fruits are the trademark of Pagoda. However, since its listing, its stock price has plummeted, its performance has been weak, and it has been exposed that it uses rotten fruits to make fruit plates and is in a deep trust crisis. How can Pagoda solve its predicament? As of the close of August 16, Pagoda's stock price was HK$1.74.The price has fallen by 70% since the beginning of the year. Has capital abandoned Baiguoyuan?

Not only Baiguoyuan, but also Hongjiu Fruit Products, another "first fruit stock", is in a bad situation, with its market value falling by 90% since its listing.The entire fruit retail industry is facing a wave of price cutsSince the beginning of this year, news of price cuts has been reported for many high-end fruits - "blueberries are sold by the pound", "durian prices have plummeted", "cherry prices have been cut in half"... Data from the National Bureau of Statistics also shows that in the first half of the year, the price of fresh fruits in my country fell significantly, with a drop of 7.8%. This issue of "Financial Information" will discuss with you:Who took away the business of Baiguoyuan, the "No. 1 fruit store"? Why are high-end and high-quality fruit stores no longer popular? With the trend of price cuts, where should high-end fruit stores go?

Planning and production: 21st Century Business Herald official microblog

21 Data Journalism Lab

Column Coordinator: Jiang Peixia

Program Producer: Zhang Nan, Chen Siying

This issue's copywriter: Jiang Peixia

Editor of this issue: Chen Siying

Design Coordinator: Lin Junming and Li Jili

This issue's designer: Zheng Jiaqi

Source: National Bureau of Statistics, Ministry of Agriculture and Rural Affairs, Baiguoyuan IPO prospectus, public information of listed companies, Beijing Xinfadi Wholesale Market, Tianyancha