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The latest film in the Alien series, Alien: Reaper, is now in theaters. However, on August 18, the topic of "Parents of the opposite sex scare 8-year-old child and complain to the cinema" suddenly topped the hot search list.

Parents sue cinema for compensation

The "customer complaint report information" of a certain movie theater shows that on August 16, a customer took his 8-year-old child to watch "Alien: Taken". Halfway through the screening, the child expressed discomfort and fear in watching the movie. The parents strongly condemned the theater for showing a film that children cannot watch, and demanded a refund and compensation. The customer was not sure whether the child had any sequelae after being frightened, and needed to go to the hospital for examination, and asked the theater to pay for the examination fee.

The news sparked heated discussions among netizens. Some netizens believed that the parents' behavior was irresponsible, "Didn't the parents do their homework before watching the movie? This movie is indeed not suitable for children to watch, and the authorities have also issued a reminder." Some netizens believed that it is necessary to clarify the film classification.

The film's producer, 20th Century Fox, posted a message on its official Weibo account on the evening of August 17, reminding "minors to be cautious when choosing to watch."

Previously, there were related reminders on movie posters. In addition, many theaters will verbally remind consumers with children before watching the movie that the content of the movie is not suitable for children.

Alien: Reaper is set between the first Alien in 1979 and its sequel Alien 2 in 1986. It revolves around a group of young and brave space colonists. It tells the story of how they escaped the dull life in an alien mining colony and encountered the most terrifying life form in the universe - the alien while adventuring to explore an abandoned space station. In the narrow, dark and dangerous space station, the prelude to the battle royale was ruthlessly opened, and humans once again became the target of the alien creatures.

It is reported that this time "Alien: Revenge" will be released simultaneously with North America. In the United States, the film is rated R because it contains "bloody, violent content and foul language" and is very thrilling. People under the age of 17 must be accompanied by their parents or guardians to watch it.

Data from Lighthouse Professional Edition shows that "Alien: Taken" was released in mainland China on August 16, and its cumulative box office has exceeded 100 million yuan.

Summer movie box office exceeds 10 billion

According to real-time data from the online platform, as of 23:25 on August 17, the total box office (including pre-sales) for the 2024 summer season (June-August) exceeded 10 billion yuan. The top five box office charts for the current season are "Catch the Doll", "Silent", "A Small Shop at the Edge of the Clouds", "Deadpool and Wolverine", and "Despicable Me 4".

This year's summer movie season is rich in genres and themes, with hundreds of films released or scheduled. Among them are domestically produced and imported blockbusters, including the revolutionary historical film "Departure" that inherits the red spirit, the dance drama film "The Eternal Wave", the films "A Small Shop at the Edge of the Clouds" and "Laifu Hotel" that reflect real life, the Chinese-style animations "Falling into the Mortal World" and "The Umbrella Girl" that have won a large number of audiences, the Cantonese opera film "Lady Qiaoguo", and the film "Catching Dolls" that has sparked heated discussions on family education.

The summer season is not over yet, and many places have successively introduced a series of preferential movie-watching measures, driving the film market to continue to heat up. On August 2, the National Film Administration launched the 2024 National Film Benefit Consumer Season, which will benefit moviegoers across the country by carrying out a variety of promotional activities that integrate online and offline and run through multiple scenarios. This consumption season runs from August to October, covering major movie seasons such as summer vacation, Mid-Autumn Festival, and National Day, with a total investment of more than 300 million yuan in preferential movie-watching subsidies.

In mid-July, Zhejiang Province also launched the 2024 Zhejiang Province Film Consumption Voucher Distribution Campaign, with a total distribution of more than 28 million yuan, including three discounts such as receiving discount coupons, instant discounts on ticket purchases, and payment discounts. Audiences can use multiple discounts when purchasing summer movies, and a movie ticket can be saved by up to 40 yuan.

In addition, the holding of the Paris Olympics this summer has made the film market more lively. "Watching the Olympics in theaters" has become a new trend, and tickets for some popular events are hard to come by. According to the data from Lighthouse Professional Edition, during the Olympic Games, more than 800 theaters across the country participated in the live broadcast of the Olympic Games, with a total of more than 2,300 screenings and a total of 55,000 viewers.

Editor: Chen Lixiang

Proofreading: Yang Lilin‍

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