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　　With the release of the semi-annual report card of the automotive industry, the Chinese auto market seems to be caught in an unprecedented storm of reshaping. In this transformation, the fate of joint ventures is particularly noteworthy. Beijing Hyundai, as a leader of joint venture automakers, is relying on Hyundai Motor's strong global strength to stage a wonderful breakthrough.

Whether the joint venture can break through depends on the joint efforts of both shareholders. Beijing Hyundai relies on Hyundai Motor's strong global strength to provide systematic support for breaking through. Hyundai Motor's latest financial report shocked the entire automotive industry. In the second quarter, Hyundai Motor not only achieved a record high revenue, but also increased year-on-year.The sales revenue increased by 6.6% to 45.02 trillion won, and the operating profit also increased by 0.7% to 4.28 trillion won, with an operating profit margin of 9.5%. This series of impressive data provides a solid backing for Beijing Hyundai's steady progress in the Chinese market.

Faced with many uncertainties in the global market, Hyundai Motor has demonstrated strong resilience and adaptability. As one of the mainstream joint venture automakers, Beijing Hyundai has chosen to actively break through the market structure and has continued to make efforts in product research and development and market expansion over the years. Under the leadership of Mr. Wu Zhoutao, the permanent deputy general manager, Beijing Hyundai has identified two core strategies:——Going abroad and driving the future intelligently. Mr. Wu said that Beijing Hyundai has tasted the sweetness of overseas markets, and the unique advantages of joint venture brands are becoming more and more prominent in the blue ocean. At the same time, in the wave of electrification and intelligence, Beijing Hyundai is accelerating forward, vowing to fill the gap of joint venture brands in this field and reshape the competitive landscape of the Chinese auto market.

　　Global Presence Overseas market sales remained stable with slight increase

In terms of global layout, Beijing Hyundai closely follows the pace of Hyundai Motor, accelerates the transformation to electrification and intelligence, and constantly explores new business growth points. The financial report shows that Hyundai Motor's global sales have grown steadily, especially in overseas markets. Against this background, Beijing Hyundai has also begun its attempts at export business and has achieved remarkable results.In the first half of 2024, Beijing Hyundai's export volume increased by 200% year-on-year, and overseas markets became its new growth point. In the future, Beijing Hyundai also plans to further expand its export business to Africa, the Middle East, Central Asia and other regions, becoming an important base for Hyundai's global exports.

Global Strength Accelerating transformation through multiple lines

Hyundai Motor expects thatpureElectric vehicle market growth slows, hybridcarDemand will remain strong in the short term.HyundaiExpectedpureThe demand for electric vehicles will lead the environmentally friendly vehicle market. In the process of accelerating transformation, Beijing Hyundai has relied on Hyundai Motor's global strength and made remarkable achievements in multiple areas. Hyundai Motor's deep understanding of the global market and its ability to flexibly adjust have provided Beijing Hyundai with valuable experience and resources for its transformation in the fields of electrification and intelligence.In the second quarter of 2024, Hyundai Motor's sales of electrified models grew steadily, with 192,242 electrified models sold.，Among them, the sales volume of hybrid vehicles has reachedThis trend also indicates that Beijing Hyundai will have broad development prospects in the development of fuel vehicle hybrid and localized pure electric models..

Hyundai Motor expects that demand for hybrid vehicles will remain strong in the short term as the growth of the pure electric vehicle market slows down. Beijing Hyundai will promote the full hybridization of fuel vehicles on the basis of consolidating its traditional advantage in fuel vehicles, and develop localized pure electric models suitable for the Chinese market. To this end, Beijing Hyundai is working with Hyundai Motor to strengthen the construction of local R&D capabilities in China.

The flagship that will be launched in ChinaSUV - the fifth-generation Santa Fe is the representative work of Beijing Hyundai's new transformation. In order to adapt to the Chinese consumer trend, the fifth-generation Santa Fe has opened up a new situation in the "square box" track and is the first "square box" model of a joint venture brand. This model not only integrates global design concepts and technical strengths, but also reaches a new height of intelligent driving for fuel vehicles in terms of intelligent experience. Its launch will not only meet the needs of Chinese consumers for high-quality cars, but also lead a new trend for joint venture brands in the Chinese market.

Beijing Hyundai is making great strides in the global auto market. Hyundai Motor's all-round empowerment in terms of strategy, talent, technology, and capital enables Beijing Hyundai to face future challenges more confidently. Let us look forward to Beijing Hyundai's wonderful performance in the future auto market!