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Tianyan Exclusive Interview | Song Jianwu on High Traffic: Rely on local resources and provide good services!

2024-08-18

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"Where does the large traffic come from? The large traffic comes from the platform." Song Jianwu, professor at the School of Journalism of Renmin University of China and consultant to the New Media Committee of the China Journalists Association, shared with the guests at the "County-level Integrated Media Development Forum" of the 2024 Media Annual Conference, "Where does the large traffic of county-level integrated media come from?"
He said that the large-scale social interaction formed through the Internet business platform, relying on new technologies and including the extensive participation of users is called traffic.
Song Jianwu, professor at the School of Journalism of Renmin University of China and consultant to the New Media Committee of the China Journalists Association, was interviewed by reporters.
In an era where there is no communication without social media, the mainstream media's approach is different.
"The advantage of our mainstream media lies in using the support of our local government and the resources of the Party and the government to provide good local government services, people's livelihood services, and social services."
Talking about the popularity of the village supermarket, he said that the enthusiasm of the grassroots people to participate in the village supermarket is actually where the mainstream media shows its advantages. "Through such a good cultural IP, the enthusiasm of the people is mobilized and their sense of participation is fully satisfied. This shows that our mainstream media can also generate large traffic by relying on local resources."
"Based on the practices we have seen so far, only if we provide good services can our mainstream media have solid traffic and allow our people to enter our mainstream media's autonomous and controllable platforms while enjoying services, thus forming a relatively large communication relationship and large traffic."
How to achieve the development of the county around Internet+? In his opinion, the core of Internet+ is to gather the people and convey the correct public opinion through the Internet platform based on Internet connection and the development and dissemination laws of the Internet.
"In this process, we need to gather resources from all aspects to achieve this goal." He emphasized that to make good use of modern information technology with the Internet as the core, we must pay attention to cutting-edge information technology such as big data and artificial intelligence. We must be good at using the Internet to make cutting-edge technology and its applications widely popular throughout society.
At the same time, we will gather the great creativity of the people. We will build an open platform, practice all-member media, and realize the broad participation of the people required by the whole process of people's democracy. We will achieve functional innovation through product innovation and create a new type of mainstream media. We will use new technologies to enhance the media's ability to discover, spread and present content, and use services to enhance the aggregation of the people and social resources.
Guizhou Daily Tianyan News Reporter Zhou Ziyan
Video material Rongjiang Media Center
Wu Sihang Zhang Qiwu
Edited by Luo Hangnian
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