2024-08-18
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On August 17, Lei Jun conducted another live broadcast. Although the focus of the live broadcast was on Xiaomi Automobile, Lei Jun also revealed several important information about mobile phones during the live broadcast. It is estimated that competitors could not sleep after seeing this news.
About the sales of Xiaomi 14 series
Lei Jun said in the live broadcast that the sales of the Xiaomi 14 series are already 1.8 times that of the Xiaomi 13 series, but he did not disclose specific sales data. However, from a market perspective, the sales of the Xiaomi 14 series will continue to rise, and it should not be a problem to double the sales of the Xiaomi 13 series. Because the Xiaomi 14 series will not be discontinued with the official release of the Xiaomi 15 series, especially the Xiaomi 14 model will continue to be sold until the official release of the Xiaomi 16 series next year. Just like Xiaomi 13, it is still selling well now, and it is still one of the top ten flagship models in sales during this year's 618. This shows that the Xiaomi 14 series has been fully recognized by the market and real users. No wonder so many friendly companies want to make small-screen flagships since October this year.
Xiaomi MIX Flip successfully breaks out of the circle
Lei Jun said that 40% of Xiaomi MIX Flip users are from Apple, and female users account for 50%. This shows that Xiaomi MIX Flip has successfully gone viral and has been highly recognized by iPhone users. Otherwise, how could so many iPhone users buy it? In addition, it has successfully changed the public's inherent perception of vertical folding screen phones. Who says that small folding screens cannot talk about performance? Who says that small folding screens only have appearance but no connotation? The most important thing is that the external screen design of Xiaomi MIX Flip is deeply loved by users. It is like a mini small-screen mobile phone, or like the iPhone 4 of the year, and can be used normally. Some people even use it for a whole day without opening it, because the external screen can be operated.
From the hot sales of the Xiaomi 14 series to the successful launch of Xiaomi MIX Flip, have you ever thought about one question? That is, Xiaomi's high-end sales are getting better and better. According to data, in the domestic market above 5,000 yuan, Xiaomi is currently the third-ranked brand after Apple and Huawei. In the price range of 4,000-5,000 yuan, Xiaomi's domestic sales are the second-ranked brand, better than Apple and Huawei. Moreover, Xiaomi's user base has undergone a qualitative change, with more and more business people and iPhone users joining in.