Unlock new ways to play during the Mid-Autumn Festival! Yanghe and Huawei, two major domestic brands, make reunion more enjoyable
2024-08-18
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There is still more than a month to go before the Mid-Autumn Festival. As the traditional golden sales season for the liquor industry, liquor companies have already kicked off the marketing war. The Mid-Autumn Festival atmosphere in supermarkets is gradually becoming stronger, and terminal sales promotion policies have been launched one after another...
On August 15, Yanghe, which was preparing for the event, officially launched the "Drink Yanghe during Mid-Autumn Festival, get 10,000 Huawei units first" campaign, kicking off the "Mid-Autumn Festival offensive" for alcohol consumption.
Drink Yanghe and grab Huawei! Unlock new ways to play during the Mid-Autumn Festival
Yanghe’s “Drink Yanghe during Mid-Autumn Festival, get 10,000 Huawei phones first” event was officially launched on August 15 and will last until November 30.
During the event, as long as consumers purchase Ocean Blue (22nd Edition), Sky Blue (21st Edition), Dream Blue Crystal Edition, Dream Blue M6+, Dream Blue M9, and Yanghe Daqu (Classic Edition), Yanghe Daqu (Joyful), Yanghe Daqu (Revival Edition), and Yanghe Daqu (Celadon) products, they can not only get 100% of WeChat cash red envelopes, but also get the opportunity to flip the Dream Card, that is, have the opportunity to win a Huawei mobile phone! In addition, consumers can also enter the "Yanghe Member Center" WeChat applet Mid-Autumn Festival event page to grab daily tasks. If the task is successful, there is a chance to get surprise gifts such as Dream Cards.
Drink Yanghe, grab Huawei! Yanghe's promotional activities have a long period, new gameplay and big rewards, which immediately attracted widespread attention from consumers, who expressed their desire to participate in the activities. The "Yanghe + Huawei" alliance not only increases the reunion atmosphere and enriches the consumer experience, but also accurately grasps the contemporary diversified consumer needs. By buying designated products to win "10,000 Huawei mobile phones", this innovative marketing method has added new momentum to Yanghe's Mid-Autumn Festival sales campaign and market competition.
"Yanghe + Huawei", two major domestic products make reunion more delicious
With its unique mellow quality and positive brand spirit, the products carefully launched by Yanghe Co., Ltd. have always been loved by consumers. In terms of marketing methods, Yanghe is good at innovation and continuous breakthroughs. Faced with the fiercely competitive liquor market and important marketing campaigns, relying on its keen insight into the market, Yanghe connects user needs with products and brands, constantly unlocks new ways of playing, leads the industry trend, and sets off carnivals again and again, making Yanghe products a frequent visitor to the "best-selling list" and "good reviews list". This year, Yanghe Dream Blue M6+ sponsored the "Today...is the Day" Andy Lau Tour Concert throughout the whole process, and through activities such as "Buy Yanghe Liquor and Get Tickets", it triggered a "Yanghe fever" in the liquor market in the hot summer.
Yanghe, with its profound historical heritage and unique brewing techniques, is the pioneer of "mellow" liquor and has written a blue myth in the industry. Today, Yanghe is going deep into the international arena, showing the charm and cultural confidence of Chinese liquor on the world stage. Huawei, as a world-leading Chinese technology brand, has continuously made innovative breakthroughs in the fields of smart phones and communication technologies, showing the spirit of the Chinese nation's unremitting self-improvement and courage to explore. At this moment of reunion when the family and the country are celebrating together, Yanghe crosses the border and joins hands with Huawei mobile phones to present the Mid-Autumn Festival. The combination of fine wine and technology is not only a good blessing for the Mid-Autumn Festival, but also the inheritance and promotion of the national spirit. "Yanghe + Huawei", the national trend CP formed by shining the light of domestic products, makes this Mid-Autumn Festival more flavorful, adding the taste of reunion for consumers, the taste of happiness in a better life, and the Chinese charm of national confidence.
Mid-Autumn Festival is a wonderful time for family reunion, and Yanghe is there for family reunion! This Mid-Autumn Festival, raise a glass of Yanghe and win 10,000 Huawei phones to enjoy the full moon and celebrate family reunion together!
Yangtze Evening News/Ziniu News reporter Ji Yuxuan
Proofreading Faye Wong
