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Some time ago, famous liquor companies visited each other in various ways. At various industry summits, entrepreneurs representing the top forces of Chinese liquor toasted each other and both hosts and guests had a great time. The term "co-opetition" has become a high-frequency word in the industry. We don't have to confront each other head-on all the time. In addition to competing, we can actually cooperate to jointly push China's liquor industry to a new peak!

At the T8 Summit of China's liquor industry, which was just held in June, this group of companies representing the top brands in China's liquor industry achieved an overall revenue of 276.5 billion yuan in 2021 (Langjiu is a non-listed company, and the figures announced by it are used, calculated at 15 billion). What is the total production capacity of China's liquor industry in 2021? 603.3 billion yuan. This means that the revenue of the above-mentioned 8 companies participating in the conference accounted for 45.83% of the revenue of the entire industry! This does not include several other giants that did not attend the conference, such as Jiannanchun, Xijiu, Guotai and other 10 billion liquor companies. If the top 20 liquor companies in China are included, the revenue is estimated to account for more than 60% of the overall liquor industry. Corresponding to the top 20 are more than 900 companies that can barely be considered as standard and thousands of small and micro liquor companies!

The big guys should compete and cooperate. After all, pure competition is too costly. If two wine companies with a market value of 10 billion yuan really fight, the scene will be "the emperor's wrath, millions of corpses, thousands of miles of blood, and the whole world in mourning!" The store buying boom of that year really made a lot of money for a group of terminals. But this situation is not a bad thing for small and medium-sized wine companies. At least when the terminals compete for the same price and the same terminal, there are still gaps, and they can still develop in the gaps.